WAZR is a Contemporary Hit Radio formatted broadcast radio station licensed to Woodstock, Virginia, serving the Central Shenandoah Valley.[1] WAZR is owned and operated by iHeartCommunications, Inc.[3]

WAZR
WAZR-FM 2014.png
CityWoodstock, Virginia
Broadcast areaHarrisonburg, Virginia
Staunton, Virginia
Central Shenandoah Valley
Frequency93.7 FM MHz
Branding93-7 NOW
SloganThe Valley's Hit Music Station
Programming
FormatContemporary hit radio[1]
Ownership
OwneriHeartCommunications, Inc.
(iHM Licenses, LLC)
WACL, WKCI, WKCY, WKCY-FM, WKDW, WSVO
History
First air date
October 18, 1985[2]
Call sign meaning
WAZ Radio
from former sister station WAZT
Technical information
Facility ID57910
ClassB1
Power15,500 Watts
HAAT128 meters (420 ft)
Transmitter coordinates
38°37′4.0″N 78°42′39.0″W / 38.617778°N 78.710833°W / 38.617778; -78.710833
Links
WebcastWAZR Webstream
WebsiteWAZR Online

HistoryEdit

WAZR launched on October 18, 1985 and officially took its callsign on December 3.[4] It was owned by Ruarch Associates, LLC of Woodstock, Virginia. The station would carry an adult standards format,[5] branded as "Z-93". Ruarch sold WAZR to Clear Channel for $1.35 million in May 2001;[6] the following year the adult standards format was moved from WAZR to WAMM at 1230 AM, while WAZR became a contemporary hit radio format, branded as "93.7 Kiss FM; The Valley's Hit Music". The station's tower was moved south into Rockingham County and puts a poor signal into Woodstock.

At noon on September 20, 2010, WAZR shifted to hot adult contemporary, branded as "Alice 93.7; Music of the 90s, 2K and Today".[7] At the same time, the station dropped the syndicated "Elvis Duran and the Morning Show", which had been carried since May 4, 2009 from 6 to 10am. Elvis returned on July 11, 2011.

On September 5, 2011, WAZR reverted to its contemporary hit radio format, branded as "All The Hits; Alice 93-7". It would continue to keep the Alice name until noon on August 1, 2012, when it changed to "93-7 Hit Music NOW", keeping the contemporary hit radio format and was shortly thereafter shortened to "93-7 NOW; The Valley's Hit Music Station".[8]

ReferencesEdit

  1. ^ a b "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
  2. ^ Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-573. Retrieved July 6, 2015.
  3. ^ "WAZR Facility Record". Federal Communications Commission, audio division. Retrieved July 6, 2015.
  4. ^ "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
  5. ^ http://www.americanradiohistory.com/Archive-BC-YB/1999/D-Radio-NE-Ter-BC-YB-1999..pdf
  6. ^ "CDBS File No. BALH - 20010510AAL". FCC CDBS.
  7. ^ http://www.vartv.com/pdf/WAZR_2010_09_20.pdf
  8. ^ http://www.vartv.com/pdf/WAZR_2012_08_01.pdf

External linksEdit