Tone (magazine)

Tone was a bi-monthly magazine combining coverage of technological developments in New Zealand and from around the world with reviews on the latest consumer products available in New Zealand.

Tone Magazine Logo 2008.jpg
Tone magazine logo
EditorGary Steel
Former editorsGreg Vincent, Matt Greenop, Ted Gibbons
Circulation5647 (2008)[1]
(within NZ)
PublisherParkside Media
First issueOctober 1999
Final issueDecember 2011
CompanyParkside Media
CountryNew Zealand
WebsiteFormerly, no longer valid.

History and profileEdit

It was Parkside Media's third magazine, following NZ Classic Car and NZ Performance Car. Tone was started in 1999.[2] Until issue 32, the magazine was bi-monthly. A change was made to monthly, but as of issue 73 (November/December 2008), it returned to bi-monthly.

Tone's offices were in Grey Lynn, Auckland, New Zealand. The magazine ceased publication in December 2011.[2]

Masthead designEdit

Tone's logo featured a small coloured triangle. Internally this was called 'Jerry'. Jerry changes colour each issue to match the cover design. Version 2 of the logo appeared in issue 32 when the magazine changed to monthly. Version 3 of the logo appeared in issue 44. Version 4 of the logo appeared in issue 67 and changed the tagline to Gadgets | Hi-fi | Home theatre, from Technology to change your life.

Magazine contentsEdit

As of the November/December 2008 issue, the typical magazine contents included:

  • News
  • Toneworld (short product overviews)
  • Reviews (detailed product tests)
  • Entertainment (CD, DVD, game reviews)
  • Readers' letters
  • Contributor columns
  • Feature stories (event reviews, technical tips and tricks, how-to articles, company overviews)


  1. ^ Average Circulation
  2. ^ a b Chris Keall (15 December 2011). "Tone magazine suspends publishing". NBR. Retrieved 6 November 2015.

External linksEdit