The Warehouse Group

  (Redirected from The Warehouse)

The Warehouse Group officially stylized as TWG,[1] was founded by Stephen Tindall in 1982, and is the largest retail group operating in New Zealand. The Warehouse Group (TWG) is a group that consists of The Warehouse, Warehouse Stationery, Noel Leeming, Torpedo7 and TheMarket.

The Warehouse Group[1]
Traded asNZX: WHS
IndustryRetail (department & discount)
FoundedNorth Shore, New Zealand
1982; 37 years ago (1982) (Store)
1991; 28 years ago (1991) (Group)
FounderStephen Tindall Edit this on Wikidata
HeadquartersNorthcote, Auckland
Key people
RevenueIncrease NZ$2,980,771,000 (2016–17)[2]
Decrease NZ$107,837,000 (2016–17)[2]
Decrease NZ$94,705,000 (2016–17)[2]
Total assetsNZ$1,113,852,000 (2017)[2]
Total equityNZ$486,389,000 (2017)[2]
Number of employees
12,000 [4]
  • Group Sourcing Support
  • Insight Traders
  • Schooltex
  • International Brands
  • CES
  • Big Bucket Deals
  • Third Party Sourcing
  • SRO & HK Sourcing
  • Bargin Sourcing


"The Warehouse" logo used up to 2006. No stores in New Zealand use this version anymore. All stores in Australia used this logo until they were renamed in 2008.
  • 1982: First store opens in Takapuna, Auckland.
  • 1988: Second store opens in Market St, Hastings
  • 1990: First nationally distributed advertising "mailer".
  • 1991: Sales exceed $100 million.
  • 1991: First Warehouse Stationery store is opened.
  • 1992: Launch of The Warehouse card.
  • 1995: The Warehouse added to the New Zealand Exchange, under the symbol TWH.
  • 1996: Opening of a North Island Distribution centre.
  • 1996: The largest Warehouse store at the time in Invercargill opens and local businesses suffer,[citation needed] creating a large[clarification needed] number of empty shops in the city.
  • 1998: Introduction of apparel as major department.
  • 2000: The Warehouse is added to the NZSE 10 index.
  • 2000: Sales exceed $1 billion.
  • 2002: The Warehouse celebrates 20 years in operation.
  • 2003: The Warehouse Australia brand is launched, with a total of 126 stores.
  • 2004: The Warehouse signifies overall brand change and store format change.
  • 2005: Lab store launched in the Hamilton suburb of Te Rapa.
  • 2005: Warehouse brand relaunched with new lower-case logo and TV ads softened.[7]
  • 2005: The Warehouse signifies its intention to enter the liquor market.
  • 2005: The Warehouse announces it will pull out of its Australian operation by Christmas.[8]
  • 2005: The Warehouse Australia sold for A$92 million (NZ$99m).
  • 2006: The Warehouse begins selling alcoholic beverages in selected stores. Invercargill and Gore stores are excluded from selling alcohol due to local licensing laws.
  • 2006: The Warehouse launches the first of its new format stores branded 'The Warehouse Extra' at Sylvia Park, Auckland. The offer includes full grocery as well as a pharmacy, bakery and photo processing.
  • 2007: The Warehouse celebrate their 25th birthday and to mark the occasion release 13,000 balloons, causing concerns from environmentalists.[9][10]
  • 2008: The Warehouse abandons its full-scale grocery arm operating under the name 'The Warehouse Extra', converting or reverting the few stores involved to the standard format.[11]
  • 2009: The first smaller-concept store, The Warehouse Local, opens in Mosgiel.[12]
  • 2010: The Warehouse opens a brand new store (now one of the country's largest) in Gisborne. It is the first large format store since the opening of The Warehouse Sylvia Park in 2006.[13]
  • 2012: The Warehouse ceases its instore pharmacy offer.
  • 2012: The Warehouse in Hastings is rebuilt as one of New Zealand's largest. The old Warehouse on Market St goes up for sale.
  • 2012: The Warehouse announces it is buying electronics retailer The Noel Leeming Group for $65 million.[14][15]
  • 2013: TW Group hold Click Madness, a one-day online only sale across all brands in the group.
  • 2013: TW Group Purchases Torpedo7, No. 1 Fitness, Shotgun Supplements, Shop HQ ( &, and Insight Traders.
  • 2014: TW Group Buys R&R Sport and SchoolTex.[16]
  • 2014: TW Group launches The Warehouse Group Financial Services after the takeover of Diners Club NZ.[17]
  • 2017: TW Group announces in July that it intends to sell the Financial Services division, acquired in 2014, to SBS Bank for a reported $18 million by September.[18][19]
  • 2019: TWG launches TheMarket, a new online marketplace selling local and international brands [20]


The Warehouse operates discount retail department stores selling a broad range of non-grocery and grocery products. As of January 2015, The Warehouse employed over 12,000 people in New Zealand.[4] The Warehouse's corporate headquarters are located in North Shore, New Zealand.

Apart from its 240+ retail locations, it operates 2 distribution centres located in Wiri and in Rolleston, New Zealand as well as 13 online stores.[4]

In addition to its own operations, it also owns various brand names that are located within the stores. It has gardening facilities located in Auckland, Hamilton and in Christchurch. Along with its gardening brand Just, it also operates nearly 30 "in-company" brands.

The Warehouse is publicly traded on the New Zealand Stock Exchange with the security code WHS (TWH was used previously).[21]


In May 2007 to mark the 25th Birthday of The Warehouse the company released 13,000 balloons from Dairy Flat. This sparked concerns from the Department of Conservation and other environmentalists as the balloons have been known to endanger wildlife.[9][10]

In December 2009 it was announced that The Warehouse staff would be taking industrial action due to issues with staff having their hours extended to 50-hour weeks in the lead up to Christmas and staff having to work late at night.[22]

In December 2018, Noel Leeming was fined $200,000 for misleading consumers about their rights under the Consumer Guarantees Act (CGA) following a Commerce Commission prosecution. Noel Leeming was convicted on eight charges under the Fair Trading Act.[23]

Return PolicyEdit

The company operates a comprehensive returns policy. A "money back guarantee" policy (returns accepted for any reason) is available on most products, excluding underwear, pre-recorded media and perishable products.

Australian ExpansionEdit

In 2000, the company entered the Australian retail market. It acquired the Clint's Crazy Bargains and Silly Solly's retail chains. At the time of purchase, those chains had around 117 stores.[24]

In 2003 the company built a $33 million (AUD) distribution centre in Queensland, to service the country. Later that year, the company introduced its Tui and Tolas inventory management systems from New Zealand.

As of 2005, the Australian arm was still under-performing. Sales for 2005 were at $518.8 million (AUD), compared with $567.3 million (AUD) in 2004. The Warehouse Group Limited announced in November, 2005 that it had entered into a conditional agreement to sell The Warehouse Australia business to Catalyst Investment Managers and its parent PPM Capital Limited (together, Catalyst) and Castle Harlan Australian Mezzanine Partners, acting on behalf of the CHAMP I and CHAMP II funds (CHAMP) for A$92 million (NZ$99m). The new entity was known as Australian Discount Retail (ADR). As part of the transaction, The Warehouse Australia's Sydney Head Office would be sold to Investec Wentworth Specialised Property Trust. While the effective date for the transaction was to be 27 November 2005, completion of the sale was expected in early 2006 and was subject to normal regulatory approvals.

At its formation ADR also purchased the discount store operations of Miller's Retail, including the Go-Lo, Crazy Clark's and Chickenfeed chains. There were 335 such stores at the time of sale.

After the sale of the Australian operation, Warehouse stores were renamed Sam's Warehouse.[25]


In June 2006, "The Warehouse Extra" opened at Sylvia Park, Auckland. It was the first of a planned chain of hypermarkets, at 135,000 sq ft (12,500 sq m). In a similar fashion to the Wal-Mart Supercenters of the United States, the foodmarket department aisles are placed at a perpendicular angle to the general merchandise. It is the first store to feature an in-store bakery, pharmacy and café, and instead of the usual tall industrial shelving, a more conventional store shelving system has been used. The store also features a lot less red than in traditional stores, but the familiar concrete floor still exists. The next branches of "The Warehouse Extra" were in Whangarei and Te Rapa in Hamilton. In October 2008 The Warehouse announced that they will be canning "The Warehouse Extra" format with stores reverting to the more traditional style of store coming months.[11] There were four of The Warehouse Extra in Auckland (Albany, Manukau, Sylvia Park and Westgate). Today "The Warehouse Extra" brand is used on larger traditional stores nationwide, with many existing large stores have taken on "The Warehouse Extra" branding such as those in Lyall Bay (Wellington), Riccarton (Christchurch), South Dunedin and Palmerston North. Stores carrying "The Warehouse Extra" brand are typically larger, open later and carry a greater range than regular stores.

The Warehouse LocalEdit

Street view of Mosgiel's Warehouse Local store

On Thursday 23 July 2009, The Warehouse Group opened the first of its smaller-concept stores, The Warehouse Local, in Mosgiel. These stores are approximately 2000 square metres in size, compared with the usual 5000 square meters seen in larger locations. These stores also have single checkout counters, doing without dedicated Service, Jewellery and Entertainment counters which are present in most other stores. Another 3 stores are intended to be launched per year, following this concept, over the next five years.[12] This will give The Warehouse a chance to have market domination in smaller towns as well as the larger towns and cities in New Zealand. While the "Local" naming is no longer used, smaller stores in Rolleston and St Lukes have opened using the smaller format.


The Warehouse Group currently owns five flagship subsidiaries.[6]

The WarehouseEdit

The Warehouse's current logo

The flagship store for the Group; founded in 1982 by Sir Stephen Tindall. The Warehouse sells items of essential use – sport equipment, gardening equipment, furniture, and so on. As a result of their branding and the distinctive colour of their buildings, The Warehouse's stores are colloquially known both within the organisation and within New Zealand as "Red Sheds".[citation needed] They compete mainly with Kmart in the discount department store sector, as well as a range of more specialised retailers such as hardware stores Mitre 10 and Bunnings Warehouse, automotive parts retailers Repco and Supercheap Auto, and electronics and homewares retailers such as Farmers, Harvey Norman and JB Hi-Fi.

Warehouse StationeryEdit

The current Warehouse Stationery logo

Warehouse Stationery is a blue coloured, big-box retail store similar to Australia's Officeworks or America's OfficeMax which sells stationery, computers, printers, computer/office products, and mobile products. It competes locally with OfficeMax (mainly in the office supply segment) as well as with Paper Plus and Whitcoulls in books and stationery, and electronics retailers such as JB Hi-Fi and Harvey Norman.

Torpedo7 GroupEdit

Torpedo7 is a multi-channel subsidiary that own and run online stores Torpedo7 (a sports and outdoor equipment retailer),, (an online daily deals site), Number One Fitness (selling exercise equipment) and (a bodybuilding supplement store).

Based in Hamilton, New Zealand, Torpedo7 was founded in 2004 by mountain bike enthusiast Luke Howard-Willis, and his father, Guy Howard-Willis. A 51% stake was purchased by The Warehouse Group for NZ$33 million in 2013.[26] While The Warehouse Group now has full ownership (through Torpedo7's ultimate parent company, Boye Developments Limited[27]), Torpedo7 continues to operate as a standalone business. In October 2014, seven R&R Sport stores previously acquired by The Warehouse Group in December 2013 rebranded as Torpedo7. Combined with two brand new physical stores, this marked Torpedo7's first foray into bricks-and-mortar retail.[28] R&R Sport was founded in 1981 in Dunedin as Recycled Recreation, a store specialising in second hand sports gear.[29]

The Warehouse Group Financial Services LimitedEdit

The Warehouse Group Financial Services Limited is a joint venture that was formed in 2001 following the joint acquisition of Diners Club New Zealand by The Warehouse Group and Westpac Banking Corporation.

The Warehouse Group Financial Services Limited provides consumer credit cards and insurance through The Warehouse brand and distribution channels.[6] In the 2014 Annual Report, it is stated that The Group holds a 49% minority share in this financial arm of TW Group with Westpac holding a 51% majority share.[30]

On 1 October 2015 TW Group announced the acquisition of the remaining 51% of TW Group Financial Services from Westpac. The acquisition cost $7.3 million (NZD). Later in the release TW Group also announce their plans to expand the unit not by acquisition but by internal expansion.[31]

Noel Leeming Group LimitedEdit

"Noel Leeming" logo since 2014

Noel Leeming is a retail electronics store competing with electronics stores like Harvey Norman and JB Hi-Fi and to a lesser extent department stores like Farmers and homewares stores like Briscoes. It sells a range of consumer electronics, small appliances and whiteware. While there is some degree of overlap between Noel Leeming's core business and The Warehouse and Warehouse Stationery, it tends to concentrate on a more up-market segment, offering a larger selection of brands than would normally be found at a discount retailer like The Warehouse as well as concentrating more on people and services associated with technology.[32] It also operates Tech Solutions, an electronics and whiteware support and installation service[33] and Open Learning, a service offering training and learning sessions for technology users.[34]

The Warehouse Group acquired Noel Leeming Group from Gresham Private Equity for NZ$65 million, effective from 10 December 2012.[35] Noel Leeming Group acquired Maclean Technology in December 2013, an experienced team that deliver specialist professional IT services to New Zealand companies.[36]

Store countsEdit

According to the 2014 Annual Report, TW Group has,

  • The Warehouse NZ stores: 93
  • Noel Leeming stores: 77
  • Warehouse Stationery stores: 63
  • Torpedo7 Group stores:10
    • Total stores: 243

Financial resultsEdit

The Warehouse went public in 1995. Since then the stock has climbed from $1.29 to $5.54 in 2005 then to $2.605 as of 8 January 2015. During 2005, the stock dropped dramatically due to worse than expected results from the Australian operation.[37]

In the financial year ended September 2015, The Warehouse Group reported a revenue of NZ$2.77 billion (up 4.6% on the previous financial year) and profits of NZ$57.1 million (down nearly 6% on the last financial year). Online sales made up NZ$150 million of their revenue - a rise of nearly 800% from just NZ$18.8 million in 2011, though still barely 0.56% of their total sales. While The Warehouse and Warehouse Stationery recorded strong profit growth, the Noel Leeming electronics store division reported a drop in profit of 43% (partly due to one-off rebranding costs). The Torpedo7 Group (including Torpedo7, R&R Fitness, Shotgun Supplements and No.1 Fitness) recorded a profit just above break-even, hit by change and rebranding costs. Meanwhile, the Warehouse Financial Services division recorded a $1.9 million loss, "in line with expectations".[32]


  1. ^ a b "The Warehouse is buying the Diners Club business in NZ as part of ambitious plans to run a financing arm". 6 March 2014. Retrieved 24 June 2019.
  2. ^ a b c d e "The Warehouse 2017 Annual Report". 18 October 2017. Retrieved 8 February 2018.
  3. ^ "Shareholdings". New Zealand Companies Office. Retrieved 14 August 2016.
  4. ^ a b c "History - Celebrating decades of success". The Warehouse Group. Retrieved 14 June 2016.
  5. ^ [1][dead link]
  6. ^ a b c [2][dead link]
  7. ^ "Commentators: The Warehouse logo looks un-exciting (NZ Herald)". NZ Herald. 26 September 2005. Retrieved 14 June 2016.
  8. ^ Chan, Karen (11 December 2005). "Yellow Sheds sale could fetch $90 million". The New Zealand Herald. Retrieved 27 April 2007.
  9. ^ a b Gregory, Angela (10 May 2007). "Warehouse balloons raise wrath of wildlife supporters". The New Zealand Herald. Retrieved 2 June 2007.
  10. ^ a b Gregory, Angela (24 May 2007). "Warehouse balloons tint Great Barrier Island red". The New Zealand Herald. Retrieved 2 June 2007.
  11. ^ a b "The Warehouse to can Extra stores". TVNZ. 9 October 2008. Retrieved 9 October 2008.
  12. ^ a b "Mosgiel Warehouse gets shopper approval". Otago Daily Times. 24 July 2009. Retrieved 24 July 2009.
  13. ^ "Gisborne's latest News, Sport, Family Notices, Photos and Events". The Gisborne Herald. Retrieved 7 November 2012.
  14. ^ "Warehouse buys Noel Leeming chain for $65m". NZ Herald. 7 December 2012.
  15. ^ "Warehouse hopes Noel Leeming a bargain". 3 News NZ. 11 December 2012.
  16. ^ "Warehouse buys SchoolTex from Postie Plus for $9 million". The New Zealand Herald.
  17. ^ "The Warehouse is buying the Diners Club". 6 March 2014.
  18. ^ "Money arm wiped $40.1m from Warehouse bottom line". The New Zealand Herald. 22 September 2017.
  19. ^ "The Warehouse to offload financial services division for $18m". 24 July 2017.
  20. ^ @AceeyShaw, Aimee Shaw Aimee Shaw is a business reporter focusing on retail, small business (31 July 2019). "The Warehouse Group launches online venture TheMarket, leaps into world of e-commerce". ISSN 1170-0777. Retrieved 13 August 2019.
  21. ^ "Warehouse founder wants to buy all Red Sheds". The New Zealand Herald. 14 September 2006. Retrieved 27 April 2007.
  22. ^ "Warehouse staff to strike". The New Zealand Herald. 2 December 2009.
  23. ^ "Noel Leeming fined $200,000 for misleading consumers". Commerce Commission New Zealand. Commerce Commission New Zealand. Retrieved 2 December 2019.
  24. ^ "Australian Business & World Finance News - Yahoo!7 Finance". Retrieved 7 November 2012.
  25. ^ Caleb Allison (3 December 2012). "Jan Cameron struggles to keep shopping chain". NBR. Retrieved 14 June 2016.
  26. ^ Chapman-Smith, Ben (4 March 2013). "Warehouse pays $33m for stake in Torpedo7". New Zealand Herald. ISSN 1170-0777. Retrieved 14 August 2016.
  27. ^ "Shareholdings". Retrieved 14 August 2016.
  28. ^ "The Warehouse launches Torpedo7". 20 October 2014. Retrieved 14 August 2016.
  29. ^ "Torpedo7 - Outdoor Gear Store - Extreme Sports New Zealand Shop Online". Retrieved 24 June 2019.
  30. ^ "Company Reports". The Warehouse Group. Retrieved 14 June 2016.
  31. ^ "Warehouse takes next step into financial services". NZ Herald. 1 October 2015. Retrieved 14 June 2016.
  32. ^ a b "Red shed shoppers boost profit". Retrieved 14 August 2016.
  33. ^ "Tech Solutions - Noel Leeming". Noel Leeming. Retrieved 14 August 2016.
  34. ^ "Open Learning Centre - Noel Leeming". Noel Leeming. Retrieved 14 August 2016.
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  36. ^ "Noel Leeming — Bringing you the latest since 1973". Noel Leeming Group. Retrieved 28 April 2018.
  37. ^ Chan, Karen (10 September 2005). "Aussie Write-off hits Warehouse". New Zealand Herald. Retrieved 27 April 2007.

External linksEdit