The Atlantic is an American magazine and multi-platform publisher. It was founded in 1857 in Boston, Massachusetts, as The Atlantic Monthly, a literary and cultural commentary magazine that published leading writers' commentary on the abolition of slavery, education, and other major issues in contemporary political affairs. Its founders included Francis H. Underwood and prominent writers Ralph Waldo Emerson, Oliver Wendell Holmes Sr., Henry Wadsworth Longfellow, Harriet Beecher Stowe, and John Greenleaf Whittier. James Russell Lowell was its first editor. It was also known for publishing literary pieces by leading writers.
|Categories||Literature, political science, foreign affairs|
|Frequency||10 issues a year|
|First issue||November 1, 1857(as The Atlantic Monthly)|
|Based in||Washington, D.C.|
After experiencing financial hardship and undergoing several ownership changes in the late 20th century, the magazine was purchased by businessman David G. Bradley, who refashioned it as a general editorial magazine primarily aimed at a target audience of serious national readers and "thought leaders". In 2010, The Atlantic posted its first profit in a decade. In 2016 the periodical was named Magazine of the Year by the American Society of Magazine Editors. In July 2017, Bradley sold a majority interest in the publication to Laurene Powell Jobs's Emerson Collective.
Its website, TheAtlantic.com, provides daily coverage and analysis of breaking news, politics and international affairs, education, technology, health, science, and culture. The editor of the website is Adrienne LaFrance. The Atlantic also houses an editorial events arm, AtlanticLIVE; Atlantic Re:think, its creative marketing team; and Atlantic 57, a creative agency and consulting firm. The Atlantic's president is Bob Cohn.
In the autumn of 1857, Boston publisher Moses Dresser Phillips created The Atlantic Monthly. This plan was launched in a dinner-party, as described in a letter by Phillips:
I must tell you about a little dinner-party I gave about two weeks ago. It would be proper, perhaps, to state the origin of it was a desire to confer with my literary friends on a somewhat extensive literary project, the particulars of which I shall reserve till you come. But to the Party: My invitations included only R. W. Emerson, H. W. Longfellow, J. R. Lowell, Mr. Motley (the 'Dutch Republic' man), O. W. Holmes, Mr. Cabot, and Mr. Underwood, our literary man. Imagine your uncle as the head of such a table, with such guests. The above named were the only ones invited, and they were all present. We sat down at three P.M., and rose at eight. The time occupied was longer by about four hours and thirty minutes than I am in the habit of consuming in that kind of occupation, but it was the richest time intellectually by all odds that I have ever had. Leaving myself and 'literary man' out of the group, I think you will agree with me that it would be difficult to duplicate that number of such conceded scholarship in the whole country besides.... Each one is known alike on both sides of the Atlantic, and is read beyond the limits of the English language.
At that dinner he announced his idea for a magazine:
Mr. Cabot is much wiser than I am. Dr. Holmes can write funnier verses than I can. Mr. Motley can write history better than I. Mr. Emerson is a philosopher and I am not. Mr. Lowell knows more of the old poets than I. But none of you knows the American people as well as I do.
The Atlantic's first issue was published in November 1857, and quickly gained fame as one of the finest magazines in the English-speaking world.
A leading literary magazine, The Atlantic has published many significant works and authors. It was the first to publish pieces by the abolitionists Julia Ward Howe ("Battle Hymn of the Republic" on February 1, 1862), and William Parker, whose slave narrative, "The Freedman's Story" was published in February and March 1866. It also published Charles W. Eliot's "The New Education", a call for practical reform, that led to his appointment to presidency of Harvard University in 1869; works by Charles Chesnutt before he collected them in The Conjure Woman (1899); and poetry and short stories, helping launch many national literary careers. For example, Emily Dickinson, after reading an article in The Atlantic by Thomas Wentworth Higginson, asked him to become her mentor. In 2005, the magazine won a National Magazine Award for fiction.
The magazine published many of the works of Mark Twain, including one that was lost until 2001. Editors have recognized major cultural changes and movements. For example, of the emerging writers of the 1920s, Ernest Hemingway had his short story "Fifty Grand" published in the July 1927 edition. Harkening back to its abolitionist roots, in its August 1963 edition, at the height of the civil rights movement, the magazine published Martin Luther King Jr.'s defense of civil disobedience, "Letter from Birmingham Jail".
The magazine has published speculative articles that inspired the development of new technologies. The classic example is Vannevar Bush's essay "As We May Think" (July 1945), which inspired Douglas Engelbart and later Ted Nelson to develop the modern workstation and hypertext technology.
The Atlantic Monthly founded the Atlantic Monthly Press in 1917; for many years, it was operated in partnership with Little, Brown and Company. Its published books included Drums Along the Mohawk (1936) and Blue Highways (1982). The press was sold in 1986; today it is an imprint of Grove Atlantic.
In addition to publishing notable fiction and poetry, The Atlantic has emerged in the 21st century as an influential platform for longform storytelling and newsmaker interviews. Influential cover stories have included Anne Marie Slaughter's "Why Women Still Can't Have It All" (2012) and Ta-Nehisi Coates's "Case for Reparations" (2014). In 2015, Jeffrey Goldberg's "Obama Doctrine" was widely discussed by American media and prompted response by many world leaders.
As of 2017, writers and frequent contributors to the print magazine include James Fallows, Jeffrey Goldberg, Ta-Nehisi Coates, Molly Ball, Caitlin Flanagan, James Hamblin, Julia Ioffe, Jonathan Rauch, McKay Coppins, Rosie Gray, Gillian White, Adrienne LaFrance, Vann Newkirk, Derek Thompson, David Frum, Peter Beinart, and James Parker.
Until recent decades, The Atlantic was known as a distinctively New England literary magazine (as opposed to Harper's and later The New Yorker, both published in New York City). It achieved a national reputation and was important to the careers of many American writers and poets. By its third year, it was published by the noted Boston publishing house Ticknor and Fields (later to become part of Houghton Mifflin), based in the city known for literary culture. The magazine was purchased in 1908 by its then editor, Ellery Sedgwick, but remained in Boston.
In 1980, the magazine was acquired by Mortimer Zuckerman, property magnate and founder of Boston Properties, who became its chairman. On September 27, 1999, Zuckerman transferred ownership of the magazine to David G. Bradley, owner of the National Journal Group, which focused on news of Washington, D.C., and government. Bradley had promised that the magazine would stay in Boston for the foreseeable future, as it did for the next five and a half years.
In April 2005, however, the publishers announced that the editorial offices would be moved from their longtime home at 77 North Washington Street in Boston to join the company's advertising and circulation divisions in Washington, D.C. Later in August, Bradley told The New York Observer that the move was not made to save money—near-term savings would be $200,000–$300,000, a relatively small amount that would be swallowed by severance-related spending—but instead would serve to create a hub in Washington where the top minds from all of Bradley's publications could collaborate under the Atlantic Media Company umbrella. Few of the Boston staff agreed to move, and Bradley embarked on an open search for a new editorial staff.
In 2006, Bradley hired James Bennet as editor-in-chief; he had been the Jerusalem bureau chief for The New York Times. He also hired writers, including Jeffrey Goldberg and Andrew Sullivan. Jay Lauf joined the organization as publisher and vice-president in 2008; as of 2017, he was publisher and president of Quartz.
Bennet and Bob Cohn became co-presidents of The Atlantic in early 2014, and Cohn became the publication's sole president in March 2016 when Bennet was tapped to lead The New York Times editorial page. Jeffrey Goldberg was named editor in chief in October 2016.
On July 28, 2017, The Atlantic announced that multi-billionaire investor and philanthropist Laurene Powell Jobs (the widow of former Apple Inc. chairman and CEO Steve Jobs) had acquired majority ownership through her Emerson Collective organization, with a staff member of Emerson Collective, Peter Lattman, being immediately named as The Atlantic's vice chairman. David G. Bradley and Atlantic Media retained a minority share position in this sale.
Throughout its history, The Atlantic has been reluctant to recommend candidates in elections. In 1860, three years into publication, The Atlantic's then-editor James Russell Lowell endorsed Republican Abraham Lincoln for his first run for president and also endorsed the abolition of slavery.
In 2016, the editorial board endorsed a presidential candidate, Democratic nominee Hillary Clinton, for the third time since the magazine's founding, in a rebuke of Republican Donald Trump's candidacy. After the election, the magazine has become a strong critic of President Trump. The March 2019 cover article by editor Yoni Appelbaum formally calls for the impeachment of Donald Trump: "It's time for Congress to judge the president's fitness to serve."
Format, publication frequency, and nameEdit
The magazine, subscribed to by over 500,000 readers, publishes ten times a year. It was a monthly magazine for 144 years until 2001 when it published eleven issues; it has published ten issues yearly since 2003. It dropped "Monthly" from the cover beginning with the January/February 2004 issue, and officially changed the name in 2007. The Atlantic features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science.
On January 22, 2008, TheAtlantic.com dropped its subscriber wall and allowed users to freely browse its site, including all past archives. By 2011 The Atlantic's web properties included TheAtlanticWire.com, a news- and opinion-tracking site launched in 2009, and TheAtlanticCities.com, a stand-alone website started in 2011 that was devoted to global cities and trends. According to a Mashable profile in December 2011, "traffic to the three web properties recently surpassed 11 million uniques per month, up a staggering 2500% since The Atlantic brought down its paywall in early 2008."
In December 2011, a new Health Channel launched on TheAtlantic.com, incorporating coverage of food, as well as topics related to the mind, body, sex, family, and public health. Its launch was overseen by Nicholas Jackson, who had previously been overseeing the Life channel and initially joined TheAtlantic.com to cover technology. TheAtlantic.com has also expanded to visual storytelling, with the addition of the "In Focus" photo blog, curated by Alan Taylor. In 2011 it created its Video Channel. Initially created as an aggregator, The Atlantic's Video component, Atlantic Studios, has since evolved in an in-house production studio that creates custom video series and original documentaries.
Launched as The Atlantic Wire, The Wire was a sister site of TheAtlantic.com that aggregated news and opinions from online, print, radio, and television outlets. At its 2009 launch, it published op-eds from across the media spectrum and summarized significant positions in each debate. It later expanded to feature news and original reporting, regular features include "What I Read", describing the media diets of people from entertainment, journalism, and politics; and "Trimming the Times", the feature editor's summary of the best content in The New York Times. The Atlantic Wire rebranded itself as The Wire in November 2013, and was folded back into The Atlantic the following year.
CityLab was launched in September 2011 as The Atlantic Cities. Its co-founders included Richard Florida, urban theorist and professor. The stand-alone site has been described as exploring and explaining "the most innovative ideas and pressing issues facing today's global cities and neighborhoods." In 2014, it was rebranded as CityLab.com. CityLab.com covers transportation, environment, equity, life, and design. Among its offerings are Navigator, "a guide to urban life"; and Solutions, which writes about solutions to problems in a dozen topics.
The Aspen Ideas FestivalEdit
In 2005, The Atlantic and the Aspen Institute launched the Aspen Ideas Festival, a ten-day event in and around the city of Aspen, Colorado. The annual conference features 350 presenters, 200 sessions and 3,000 attendees. The event has been called a "political who's who" as it often features policymakers, journalists, lobbyists and think tank leaders.
In June 2006, the Chicago Tribune named The Atlantic one of the top ten English-language magazines, describing it as "a gracefully aging ... 150-year-old granddaddy of periodicals" because "it keeps us smart and in the know" with cover stories on the then-forthcoming fight over Roe v. Wade. It also lauded regular features such as "Word Fugitives" and "Primary Sources" as "cultural barometers."
On January 14, 2013, The Atlantic's website published "sponsor content" promoting David Miscavige, the leader of the Church of Scientology. While the magazine had previously published advertising looking like articles, this one was widely criticized. The page comments were moderated by the marketing team, not by editorial staff, and comments critical of the church were being removed. Later that day, The Atlantic removed the piece from its website and issued an apology.
List of editorsEdit
- James Russell Lowell, 1857–1861
- James Thomas Fields, 1861–1871
- William Dean Howells, 1871–1881
- Thomas Bailey Aldrich, 1881–1890
- Horace Elisha Scudder, 1890–1898
- Walter Hines Page, 1898–99
- Bliss Perry, 1899–1909
- Ellery Sedgwick, 1909–1938
- Edward A. Weeks, 1938–1966
- Robert Manning, 1966–1980
- William Whitworth, 1980–1999
- Michael Kelly, 1999–2003
- Cullen Murphy, 2003–06 (interim editor, never named editor in chief)
- James Bennet, 2006–2016
- Jeffrey Goldberg, 2016–present
- "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2018. Retrieved March 5, 2019.
- "Historical Facts About The Atlantic". The Atlantic. Retrieved July 21, 2016.
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- Whittier, John Greenleaf (1975). The Letters of John Greenleaf Whittier. 2. p. 318. "... however, was the founding of the Atlantic Monthly in 1857. Initiated by Francis Underwood and with Lowell as its first editor, the magazine had been sponsored and organized by Lowell, Emerson, Holmes, and Longfellow."
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- "Esquire Wins 2005 National Magazine Award". April 13, 2005.
- Boston Directory, 1868.
- The Editors (April 16, 2013). "Martin Luther King's 'Letter From Birmingham Jail'". The Atlantic. pp. 78–88. Archived from the original on December 2, 2017.
- Reingold, Howard (1985). "Tools For Thought Chapter 9: The Loneliness of a Long-Distance Thinker". Tools for Thought. Retrieved January 29, 2018.
- Dalakov, Georgi. "The MEMEX of Vannevar Bush". The History of Computers. Retrieved January 29, 2018.
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- "Bob Cohn Named Sole President of The Atlantic; James Bennet to Leadership Post at New York Times". March 14, 2016.
- "James Bennet Will Lead Editorial Page at New York Times". The New York Times. March 14, 2016. ISSN 0362-4331. Retrieved May 29, 2018.
- "Jeffrey Goldberg Named Editor in Chief of The Atlantic". October 11, 2016.
- Ember, Sydney (July 28, 2017). "Laurene Powell Jobs's Organization to Take Majority Stake in The Atlantic". The New York Times.
- Lowell, James Russell, "The Election in November", The Atlantic, November 1860.
- Weeks, Edward, "The 1964 Election", The Atlantic, November 1964.
- "Against Donald Trump", The Atlantic, November 2016.
- Appelbaum, Yoni. "Impeach Donald Trump". The Atlantic. Retrieved January 17, 2019.
- The Atlantic calls for impeachment as mainstream media continues to lead charge against Trump Fox News
- "'Impeach': The Atlantic's March cover makes the case for Trump's impeachment". Business Insider. January 17, 2019. Retrieved January 17, 2019.
- Kuczynski, Alex (May 7, 2001). "Media Talk: This Summer, It's the Atlantic Not-Monthly". The New York Times. Retrieved October 7, 2010. A change of name was not officially announced when the format first changed from a strict monthly (appearing 12 times a year) to a slightly lower frequency.
- "The Atlantic". The Atlantic. Retrieved April 26, 2017.
- "Editors' Note". The Atlantic. Archived from the original on May 9, 2008. Retrieved October 7, 2010.
- Summers, Nick (January 31, 2011). "Exclusive: Ex-Gawker Guy Snyder to Head Atlantic Wire, New Manhattan Staff". The New York Observer. Retrieved March 26, 2012.
- Welton, Caysey (September 15, 2011). "The Atlantic Debuts TheAtlanticCities.com". FOLIO Magazine. Retrieved March 26, 2012.
- Indvik, Lauren (December 19, 2011). "Inside The Atlantic: How One Magazine Got Profitable by Going 'Digital First'". Mashable. Retrieved March 26, 2012.
- Moses, Lucia (December 13, 2011). "'The Atlantic' Continues Expansion With Health Channel". AdWeek. Retrieved March 26, 2012.
- Kaufman, Rachel (January 19, 2011). "Alan Taylor Jumps to The Atlantic". Media Bistro's Media Jobs Daily. Retrieved March 27, 2012.
- Kafka, Peter (August 4, 2011). "The Atlantic Launches a Video Aggregator With a Twist". All Things D. Retrieved March 27, 2012.
- Dreier, Troy. "The Atlantic Adapts: A Legendary Magazine Meets Online Video - Streaming Media Magazine". Streaming Media Magazine. Retrieved April 26, 2017.
- Andersen, Ross. "Science Has a New Home on TheAtlantic.com". The Atlantic. Retrieved April 26, 2017.
- "The Atlantic Launches Politics and Policy Expansion". The Atlantic. Retrieved April 26, 2017.
- "The Atlantic Launches New Subscription Plans and Introduces A Metered Model". The Atlantic. September 5, 2019. Retrieved October 6, 2019.
- Goldberg, Jeffrey (September 5, 2019). "Introducing The Atlantic's New Subscription Model". The Atlantic. Retrieved October 6, 2019.
- Carr, David (September 16, 2009). "Atlantic Hits the Wire With Lots of Opinions". Media Decoder Blog (The New York Times).
- Indvik, Lauren (February 2, 2012). "What's Next for The Atlantic Wire". Mashable.
- Garber, Megan (September 16, 2009). "More on The Atlantic: Wire They Aggregating?". Columbia Journalism Review.
- Garber, Megan (April 1, 2011). "'Trimming the Times': The Atlantic Wire's new feature wants you to make the most of your 20 clicks". Nieman Journalism Lab. Retrieved March 26, 2012.
- Pompeo, Joe. "'Atlantic Wire' relaunches as 'The Wire'". Politico. Retrieved December 3, 2013.[dead link]
- Bazilian, Emma (November 19, 2013). "The Atlantic Wire Relaunches as The Wire". Adweek. Retrieved December 3, 2013.
- "The Atlantic shuts down The Wire". Poynter. September 22, 2014. Retrieved April 26, 2017.
- "The Atlantic Cities". TheAtlanticCities.com. Retrieved March 26, 2012.
- "Introducing CityLab.com: All Things Urban, from The Atlantic". The Atlantic (Press release). May 16, 2014. Retrieved May 17, 2014.
- "Bienvenidos a Miami: The Atlantic and Univision are bringing CityLab to Spanish-language audiences". Nieman Lab. Retrieved April 26, 2017.
- Jerde, Sara (December 10, 2019). "Bloomberg Media Makes First Acquisition in 10 Years". www.adweek.com. Retrieved December 11, 2019.
- Benton, Joshua (December 10, 2019). "Bloomberg Media is buying CityLab from The Atlantic (and some of its fans are nervous)". Nieman Lab. Retrieved December 11, 2019.
- Cohen, Matt. "Bloomberg just bought CityLab—and put half its reporters out of a job". Mother Jones. Retrieved January 5, 2020.
- DeVries, Tom Searcy and Henry. "The Manifest Destiny of The Atlantic". Forbes. Retrieved May 29, 2018.
- "Aspen Ideas a political who's who". Politico. Retrieved May 29, 2018.
- "50 Best Magazines," Chicago Tribune, June 15, 2006.
- Statement from The Atlantic, Natalie Raabe.
- Wemple, Erik, "The Atlantic's Scientology problem, start to finish", The Washington Post blog, January 15, 2013.
- Stelter, Brian, and Christine Haughney, "The Atlantic Apologizes for Scientology Ad", January 15, 2013, The New York Times.
- Calamur, Krishnadev (October 11, 2016). "The Atlantic′s New Editor in Chief". The Atlantic.
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