Sky Deutschland GmbH, branded as Sky, is a German media company that operates a direct broadcast satellite Pay TV platform in Germany, Austria and Switzerland (through Sky Switzerland). It provides a collection of basic and premium digital subscription television channels of different categories via satellite and cable television.

Sky Deutschland GmbH
ISINDE000SKYD000 Edit this on Wikidata
IndustryMass media
Founded28 February 1991; 28 years ago (1991-02-28) (as Premiere)
4 July 2009; 10 years ago (2009-07-04) (as Sky)
HeadquartersUnterföhring, Germany
Area served
Key people
Carsten Schmidt (CEO)
ServicesPay TV
Television production
Mobile app[1]
Revenue€977.8 million (2010)[2]
€367.6 million (2010)[2]
€407.5 million (2010)[2]
Total assets€1.036 billion (2010)[2]
Total equity€333.8 million (2010)[2]
Number of employees
1,420 (FTE, 2010)[2]
SubsidiariesSky Switzerland

It was launched in 1991 as Premiere. The channel originally started as a single analogue channel on the Astra 1A satellite, showing films dubbed into German, as well as in original audio, live football matches from the German Bundesliga and Austrian Bundesliga (and at one time the UEFA Cup), and documentaries and TV series. After the coming of the digital age, the service has since consisted of many channels with many new ones added over the years. On 4 July 2009, the service and its channels were rebranded as "Sky".

Sky Deutschland is a wholly owned subsidiary of Comcast-owned Sky.[3][4] The programming service itself is provided by its subsidiary Sky Deutschland Fernsehen GmbH & Co. KG (formerly Premiere Fernsehen GmbH & Co. KG). It topped 3,000,000 subscribers by the end of 2011. As of Q2 2014, Sky Deutschland has more than 4 million subscribers.


Typical illuminated Sky sign showing that a pub offers SKY TV

The German Sky has its origin in the analogue premium channel Premiere. It was owned by Kirch Group, Bertelsmann, and Canal+, and started broadcasting in 1991.

In 1996, Kirch Media launched a digital satellite platform called DF1, which offered several different channels, including premium movie and sports channels and basically, thematic channels.

Premiere started broadcasting three digital channels in 1997, one channel mirroring the analogue channel and two showing the same content at different times.

Premiere and DF1 merged to form Premiere World on 1 October 1999. Many of the channels offered on DF1 were carried over to Premiere World, others were rebranded or closed.

In 2002, the service became known as simply Premiere. Many of the channels were rebranded and the package structure was overhauled at the same time. At the same time, KirchGroup filed for bankruptcy. In 2003, investment group Permira stepped in and took control of Premiere.

Exclusivity was for a long time a major selling point for Premiere, and most of its channels were only available through the Premiere platform. This changed in September 2007, when Premiere launched Premiere Star, a new satellite package made up of channels that were not exclusive to Premiere. The new package was called Sky Welt/Extra. The package included TNT Serie, TNT Film, Sat.1 emotions, Kabel eins Classics, AXN, Kinowelt.TV, RTL Living, RTL Crime, FOX, Syfy Universal, Animax, Disney Junior, Disney XD, Boomerang, Cartoon Network, ESPN America, Eurosport HD, Eurosport 2, National Geographic Channel, Discovery Channel, MTV Germany, MTV Live HD and Nicktoons.[5]

On 4 July 2009, Premiere was rebranded, becoming Sky Deutschland. In conjunction with the relaunch, many channels disappeared from the platform, switched packages or were renamed. Several new channels were also added. The rebrand marked the return of News Corporation's Sky brand to Germany since the encryption of the Sky Channel (now Sky1) in 1993, apart from availability of Sky News.

Sky also sells it services to pubs, restaurants, hotels and other establishments. The services are marketed by Sky Business.

Following News Corporation's split on 28 June 2013 to create two separate companies, 21st Century Fox (the rebranded News Corporation), and the spin-off company New News Corp, the 54.5% stake held by News Corporation in Sky Deutschland was retained by the rebranded 21st Century Fox.

Following media speculation, on 12 May 2014 Sky Deutschland's sister company, BSkyB, confirmed that it was in talks with its largest shareholder, 21st Century Fox, about acquiring Fox's 57.4% stake in Sky Deutschland and its 100% stake in Sky Italia. The enlarged company would be likely to be called "Sky Europe" and it will consolidate 21st Century Fox's European digital TV assets into one company.[6][7] The acquisition of the 57.4% stake was formally announced on 25 July 2014.[8] BSkyB also made a required takeover offer to Sky Deutschland's minority shareholders.[9] This resulted in BSkyB acquiring 89.71% of Sky Deutschland's share capital in total. The acquisitions were completed on 13 November.[8] British Sky Broadcasting Group plc changed its name to Sky plc on 21 November 2014. On 27 November 2014 Sky plc increased its shareholding in Sky Deutschland to 90.04%, and by 2015 had bought out the remaining shareholders, de-listing the company from the Frankfurt stock exchange.[10]

On 17 November 2016, Sky Deutschland and WWE signed a multiyear agreement to distribute WWE's premier pay-per-view events and broadcast Raw and SmackDown live on Sky Sports starting in April 2017.[11]

In May 2017, Sky Deutschland acquired Homedia, operator of the Swiss over-the-top streaming company Hollystar. Sky subsequently launched Sky Sport as an OTT service in Switzerland, followed by an OTT entertainment service known as Sky Show in 2018.[12][13][14]

In September 2017 Sky Deutschland extended its multi-year satellite capacity deal with satellite operator SES for seven transponders at the 19.2°E orbital position, confirming its long-term commitment to satellite delivery of services.[15]


Former logo for Sky+

The channels that make up the Sky package broadcast from the Astra 19.2°E satellite position, using the Astra 1H, Astra 1L, and Astra 1M satellites. Channels are uplinked by Sky Italia. Between 2004 and 2016, they were uplinked by SES Platform Services. All channels are available in SD and separate HD channels.

On November 29, 2018, 14 SD feeds were closed on Astra 19.2 satellite : Disney Junior, Beate-Uhse.TV, National Geographic, Discovery Channel, 13th Street, Fox Series, TNT Series, Syfy, NatGeo Wild, Spiegel Geschichte, Sky 1, TNT Film, Disney Cinemagic and Sky Atlantic[16]. The SD switch-off is part of a major transponder reorganisation by Sky Deutschland on November 29 on the Astra satellite.

Bone conduction advertising abuseEdit

In mid 2013, the company considered using bone conduction via train windows to broadcast ads to train riders.[17]


VideoGuard is used as conditional access system.


  1. ^ "Wie du die Bundesliga 2018 in der Schweiz schauen kannst und wieviel es kostet" (in German). TV Pro Schweiz. 22 January 2018. Retrieved 14 January 2019.
  2. ^ a b c d e f "Annual Report 2010" (PDF). Sky Deutschland. Retrieved 13 March 2011.
  3. ^ "Archived copy". Archived from the original on 24 July 2015. Retrieved 19 June 2014.CS1 maint: archived copy as title (link)
  4. ^ Christoph Steitz and Harro Ten Wolde (14 January 2013). "News Corp to grab control of Sky Deutschland". Reuters.
  5. ^ "Premiere Star announces full channel line-up". 16 August 2007.
  6. ^ Statement on potential acquisition, BSkyB 12 May 2014. Retrieved: 19 June 2014.
  7. '^ Sky Europe': what is behind BSkyB's effort to buy Murdoch's European pay-TV businesses?, The Daily Telegraph 12 May 2014. Retrieved: 19 June 2014.
  8. ^ a b "Sky creates Europe's leading entertainment company". Sky. 13 November 2014. Retrieved 13 November 2014.
  9. ^ "BSkyB to pay $9 billion to create Sky Europe". Reuters. 25 July 2014. Retrieved 25 July 2014.
  10. ^ "Shareholding in Sky Deutschland AG". Sky. 28 November 2014. Archived from the original on 21 March 2015. Retrieved 15 December 2014.
  11. ^ Middleton, Marc (17 November 2017). "WWE and SKY Deutschlan sign deal to istribute WWE's premier pay-per-view events and broadcast Raw and SmackDown live on SKY Sports starting in April 2017". Retrieved 17 November 2016.
  12. ^ "Sky launches Netflix rival in Switzerland". Broadband TV News. 2 March 2018. Retrieved 19 December 2018.
  13. ^ "Sky acquires Swiss OTT TV provider Homedia". Digital TV Europe. 4 May 2017. Retrieved 19 December 2018.
  14. ^ "Sky Deutschland launches Sky Sport in Switzerland". IHS Technology. Retrieved 19 December 2018.
  15. ^ Sky Deutschland extends deal with SES Digital TV Europe 29 September 2017. Accessed 31 October 2017
  16. ^ "EXCLUSIVE: Sky D focuses on HD and removes SD channels". Broadband TV News. 31 October 2018. Retrieved 31 October 2019.
  17. ^ Andrew Trotman (3 July 2013). "Sky Deutschland to broadcast adverts directly into train passengers' heads". The Daily Telegraph. Retrieved 29 December 2017.

External linksEdit