Rogers Communications Inc. is a Canadian communications and media company. It operates primarily in the fields of wireless communications, cable television, telephony and Internet connectivity, with significant additional telecommunications and mass media assets. Rogers has its headquarters in Toronto, Ontario. The company traces its origins to 1925 when Edward S. Rogers Sr. founded Rogers Vacuum Tube Company to sell batteryless radios, although this present enterprise dates to 1960, when Ted Rogers and a partner acquired the CHFI-FM radio station; they then became part-owners of a group that established the CFTO television station.
Rogers logo, used since 2015
|TSX: RCI.A, RCI.B|
S&P/TSX 60 component
|Headquarters||333 Bloor Street East|
|Edward S. Rogers III (Chairman)|
Joe Natale (President & CEO)
|Products||Landline and mobile telephony, Internet services, digital television, broadcasting, cable TV, publishing|
|Revenue||C$14.143 billion (2017)|
|C$1.821 billion (2017)|
|Total assets||C$29.175 billion (2015)|
|Total equity||C$5.745 billion (2015)|
Number of employees
The chief competitor to Rogers is Bell Canada, which has a similarly extensive portfolio of radio and television media assets, as well as wireless, television distribution, and telephone services, particularly in Eastern and Central Canada. The two companies are often seen as having a duopoly on communications services in their regions, and both companies own a stake of Maple Leaf Sports and Entertainment. However, Rogers also competes nationally with Telus for wireless services, and primarily indirectly with Shaw Communications for television service.
In 1925, Edward S. Rogers Sr. invented the world's first alternating current (AC) heater filament cathode for a radio tube, which then enabled radios to be powered by ordinary transformer-coupled household electric current. This was a breakthrough in the technology and became a key factor in popularizing radio reception. He also established the CFRB radio station in Toronto (later acquired by outside interests). In 1931, he was awarded an experimental television licence in Canada. On May 6, 1939, he was working on radar when he died suddenly due to complications of a hemorrhage, at the age of 38. He left a widow, Velma, and a five-year-old son, Edward (known as Ted). While his business interests were subsequently sold, his son later determined to carry on his father's legacy.
In 1960, Ted Rogers and broadcaster Joel Aldred raised money to found Aldred-Rogers Broadcasting in order to purchase CHFI, an FM radio station in Toronto. Aldred-Rogers Broadcasting also became a part-owner of Baton Aldred Rogers Broadcasting (BARB), which established CFTO-TV, Toronto's first private television station. In 1964, Rogers established CFTR, an AM radio station. In 1967, Rogers established Rogers Cable TV in partnership with BARB. In 1971, new CRTC regulations forced BARB to sell its 50% stake in Rogers Cable TV.
In 1979, Rogers acquired Canadian Cablesystems, and became listed on the Toronto Stock Exchange as a result. In 1980, Rogers acquired Premier Cablevision and became the largest cable company in Canada. In 1986, Rogers Cable was renamed Rogers Communications; it established operational control over Cantel, a wireless telephone company in which Rogers had a stake.
Rogers Communications Inc. unveiled its new logo on January 17, 2000, marking the departure of its original logo.
In July 2001, Rogers Media acquired CTV Sportsnet, which was renamed as Rogers Sportsnet that November. The FAN 590 sports radio station joined Rogers Media in August 2001, along with 14 Northern Ontario radio stations.
In fall 2004, several strategic transactions were executed that significantly increased Rogers exposure to the potential of the Canadian wireless market. Rogers acquired the 34% of Rogers Wireless owned by AT&T Wireless Services Inc. for $1.77 billion.
On December 2, 2008, Ted Rogers died of heart failure.
In 2012, Rogers Cable filed a complaint in an Ontario court against penalties levied under a 'Truth in Advertising' law, claiming that the amount of the penalties, and the requirements imposed by the law, were in violation of the Charter of Rights and Freedoms.
The company also had to recognize the rising market trend of customers canceling or foregoing cable television service subscriptions in favour of cheaper alternate content delivery means, such as streaming media services like Netflix, a demographic called "cord cutters" and "cord nevers." In response, Rogers acquired content with a speculated cost of $100 million to begin their own competing online streaming service, Shomi, much like the American Hulu Plus, which launched November 4, 2014. Shomi subsequently shut down after only 2 years of operation, on November 30, 2016.
In the summer of 2014, Rogers reported a 24% drop in profit compared to the previous year's second quarter.
Following the death of Ted Rogers in 2008, control of Rogers Communications passed to the Rogers Control Trust, a trust for which a subsidiary of Scotiabank serves as trustee. Ted's son Edward Rogers III and daughter Melinda Rogers serve, respectively, as Chair and Vice-Chair of the trust.
Assets and divisionsEdit
Assets and divisions of Rogers Communications includes:
- Rogers Communications Inc.
- Rogers Cable
- Rogers Wireless
- Rogers Communications
- Rogers Smart Home Monitoring
- Rogers Sports & Media
Prior to 2019, Rogers Publishing Limited published more than 70 consumer magazines and trade and professional publications, digital properties and directories in Canada, including Maclean's, Canada's weekly newsmagazine; its French-language equivalent, L'actualité; Sportsnet Magazine; Chatelaine; Flare; and a variety of other magazines and their companion websites. The publishing arm was once part of the Maclean-Hunter Publishing empire. Rogers did not have printing facilities and contracted out services in 2008 to Montreal-based TC Transcontinental to print magazines from their plants across Canada.
On June 28, 2007, Rogers offered to sell the two religious-licensed OMNI stations in Winnipeg and Vancouver as part of the Citytv deal, although the company stated that it intended to retain the multilingual-licensed OMNI stations. In September 2007, Rogers applied to the CRTC to acquire 20 per cent of CablePulse 24, a local news channel in Toronto.
In addition to its ownership of Sportsnet, acquired from CTV, Sportsnet One and Sportsnet World, Rogers Sports & Media operates the Toronto Blue Jays baseball team through Rogers Blue Jays Baseball Partnership and the Rogers Centre (previously known as SkyDome). Through Sportsnet, Rogers Sports & Media also holds a 50% ownership in Dome Productions, a mobile production and distribution joint venture that is a leader in high-definition television production and broadcasting in Canada. Rogers also owns the naming rights to Rogers Arena, home of the Vancouver Canucks., as well as Rogers Place, the home of the Edmonton Oilers.
On August 25, 2012, Rogers Media agreed to acquire Score Media which includes The Score Television Network for $167 million, including a 10% stake of its digital business. The deal was completed on Oct. 19, 2012.
Canada Inc., a joint venture between Rogers Communications and Bell Canada Owns 75% of Maple Leaf Sports & Entertainment, owns the Toronto Maple Leafs of the National Hockey League, Toronto Raptors of the National Basketball Association, Toronto Argonauts of the Canadian Football League, and Toronto FC of Major League Soccer, as well as their minor league farm teams, the Toronto Marlies of the American Hockey League (AHL), Raptors 905 of the NBA G League and Toronto FC II of the USL League One, respectively.
National Hockey LeagueEdit
On November 26, 2013, Rogers Communications Inc, unveiled the details of a 12-year, C$5.2 billion partnership with the National Hockey League which began in the 2014–15 season. This gave Rogers the controlling stake for national broadcast and digital rights of the NHL and ultimately gave them the ability to stream all NHL feeds on all of their current platforms replacing both Bell Media and CBC Sports as the national broadcast and cable television rightsholders respectively. The effects of this deal shifted the balance of power in the country's broadcast industry as it drove up demand for Rogers Cable TV subscriptions. This transaction marked the first time a first-class North American-wide sports league has allowed all its national right to one company on a long-term basis. As part of the deal, Rogers also took over Canadian distribution of the NHL Centre Ice and GameCentre Live services. National English-language coverage of the NHL is carried primarily by Rogers' Sportsnet group of specialty channels; Sportsnet holds an exclusive window for games played on Wednesday nights. Hockey Night in Canada was maintained and expanded under the deal, airing up to seven games nationally on Saturday nights throughout the regular season across CBC Television, the Sportsnet networks, Rogers-owned television network Citytv, and FX Canada. While CBC maintains Rogers-produced NHL coverage during the regular season and playoffs through a time-brokerage agreement with the company, Rogers assumes editorial control and the ownership of any advertising revenue from the telecasts. Citytv (and later Sportsnet) also airs a Sunday night game of the week, Rogers Hometown Hockey, which features a pre-game show originating from various Canadian communities. Sportsnet's networks also air occasional games involving all-U.S. matchups.
Under a sub-licensing agreement with Rogers, Quebecor Media holds national French-language rights to the NHL, with all coverage airing on its specialty channel TVA Sports. TVA Sports' flagship broadcasts on Saturday nights focus primarily on the Montreal Canadiens.
Rogers sought to increase the prominence of NHL content on digital platforms by re-launching the NHL's digital out-of-market sports package GameCentre Live as Rogers NHL GameCentre Live, adding the ability to stream all of Rogers' national NHL telecasts, along with in-market streaming of regional games for teams whose regional rights are held by Sportsnet. GamePlus—an additional mode featuring alternate camera angles intended for a second screen experience, such as angles focusing on certain players, net and referee cameras, and a Skycam in selected venues, was also added exclusively for GameCentre Live subscribers who are subscribed to Rogers' cable, internet, or wireless services.
In the lead-up to the 2014-15 season, Rogers began to promote its networks as the new home of the NHL through a multi-platform advertising campaign; the campaign featured advertising and cross-promotions across Rogers' properties, such as The Shopping Channel, which began to feature presentations of NHL merchandise, and its parenting magazine Today's Parent, which began to feature hockey-themed stories in its issues. On May 28, 2014, Rogers announced a six-year sponsorship deal with Scotiabank, which saw the bank become the title sponsor for Wednesday Night Hockey and Hockey Day in Canada, and become a sponsor for other segments and initiatives throughout Rogers' NHL coverage.
On October 6, 2014, Rogers and NHL began their media sales venture in which Rogers will lead all Canadian national NHL media sales across its owned and operated broadcast and digital platforms as well as ad sales for League-owned digital assets in Canada.
Digital products and servicesEdit
OutRank by RogersEdit
In 2011, a partnership was formed between Rogers Communications and Yodle, Inc to provide a suite of digital marketing services to Canadian small, medium, and enterprise size business. These solutions have been deployed under the name OutRank by Rogers and operate as a business unit within the company. Services include search engine optimization, mobile marketing, social media marketing, pay per click, and analytics. The opening was announced in January 2012 with the launch of their first client, Ontario-based CLS Roofing. OutRank by Rogers is a Google Premier SMB Partner and promotes responsive web design. The company is a donor to the Ronald Mcdonald House of Toronto.
In 2008, Rogers Communications launched Zoocasa, an online real estate listing service. The company later became a licensed real estate brokerage and in May 2013, the website relaunched to allow homebuyers to find properties and agents. The service also provided rebates on real estate commissions to buyers and sellers. Zoocasa was shut down on June 22, 2015. The website's domain and technology were purchased for $350,000 and the website relaunched on July 2, 2015 under new ownership.
Texture (previously known as Next Issue) was a digital magazine app introduced to the Canadian market by Rogers in 2013. The service had a monthly subscription fee that gave readers access to over 200 magazines in English and French.
Texture was purchased by Apple in 2018 and the service discontinued in 2019 and integrated into Apple News+.
Rogers Bank (French: Banque Rogers) is a Canadian financial services company wholly owned by Rogers Communications. Rogers applied to the Minister of Finance under the Bank Act for permission to establish a Schedule I bank (a domestic bank that may accept deposits) in summer 2011. At launch, Rogers Bank offered a Rogers-branded credit card targeted at existing customers. A companion card branded for Rogers subsidiary Fido was introduced in 2016. The bank offers three categories of credit card to Canadians: Fido Mastercard, Rogers Platinum Mastercard, and Rogers World Elite Mastercard.
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OutRank by Rogers helps small businesses connect with potential customers.
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Called Outrank, the service promises to help companies generate more inbound phone calls and emails by offering a suite of products that include Web site design, search engine optimization (SEO) services, campaign tracking and paid search marketing.
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