Red Bull Records

Red Bull Records is a global record label headquartered in Los Angeles, California. It is a subsidiary of the energy drink company Red Bull GmbH and has offices in Los Angeles, London, and New York. Since its inception Red Bull Records has been home to artists and bands such as Awolnation, Twin Atlantic, and Beartooth.

Red Bull Records
Parent companyRed Bull GmbH
Founded2007; 13 years ago (2007)
FounderDietrich Mateschitz
Country of originUnited States
LocationWest Hollywood, California, U.S.


Red Bull Records was founded by Dietrich Mateschitz in 2007 with Red Bull building a recording studio in Santa Monica, California and recording small indie rock bands for free.[1]

The label's first major success was in 2011 when Awolnation released their debut album, Megalithic Symphony which went on to become platinum certified and featured the band's most notable single "Sail," which has sold over 10 million copies to date.[2] The single spent 79 weeks on the Billboard Hot 100 charts, making it the second longest single ever to stay on the Hot 100, surpassed only by Imagine Dragons’ "Radioactive".[3] The band’s sophomore release Run came in 2015 and included No. 1 hit “Hollow Moon (Bad Wolf)” as well as Top 5 tracks “I Am” and “Woman Woman.”[4]

Red Bull Records' first international signing was Scottish rock band Twin Atlantic.[5] The band has released four studio albums to date; Vivarium, Free, Great Divide and GLA, and band made their BBC national TV debut on Later… with Jools Holland on October 4, 2016.[6]

In 2013, the label signed its first metalcore band Beartooth.[7] The band was formed in 2012 by frontman Caleb Shomo in Columbus, OH, and has released three studio albums on Red Bull Records; Disgusting, Aggressive and Disease. Beartooth won the Metal Hammer Award for Best Breakthrough Band of 2016 and the Loudwire Award for Breakthrough Artist of the Year 2017.[8]

Red Bull Records's first foray into hip hop came with signing Warm Brew.[9] The group had participated in Red Bull’s Sound Select program before signing to the label.[10] Warm Brew released their debut EP Diagnosis on Red Bull Records in 2016.[11]


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