Playmates Toys

Playmates Toys Limited is a Hong Kongese toy company. The company was founded in Hong Kong in 1966 by Sam Chan as Playmates Industrial, manufacturing dolls for other companies.[1] In 1975, Playmates began marketing their own line of pre-school toys, and in 1977 opened an American subsidiary in Boston. Another subsidiary was founded in California in 1983, and in 1984 the company went public.[2]

Playmates Toys Limited
Formerly
Playmates Industrial
Public
Traded asSEHK869
IndustryToy industry
Founded1979; 41 years ago (1979)
FounderSam Chan
Headquarters
Key people
To Shu Sing (chairman)
Websiteplaymatestoys.com

The company's first big success was in 1986, with the marketing of an electronic baby doll named Cricket.[2] In 1989, the company marketed Teenage Mutant Ninja Turtles action figures, which was a massive step forward for the company.[2]

Proprietary brandsEdit

  • Amazing Dolls
  • Amazing Pets
  • Hearts For Hearts Girls
  • Kinder-Garden Babies
  • Nano Pets[3]
  • R.E.V.s
  • Waterbabies
  • WOW Pals
  • Yo Stick * R.E.V.s
  • King Kong (2005-2020)
  • Struts
  • Ooglies
  • Kuroba
  • Tiny Toes

Playmates InteractiveEdit

Playmates Interactive Entertainment Inc. was founded was a subsidiary of Playmates Toys Holdings, also the parent company of Playmates Toys, in 1994, co-located with Playmates Toys' US branch in La Mirada, California.[4] In September 1996, Playmates Toys' US branch and Playmates Interactive relocated their headquarters, including 50 employees, to Costa Mesa, California.[4] At the same time, the company was joined by Gary Rosenfeld and Chris Archer as vice-president of business affairs and producer, respectively.[4] In August 1997, Playmates Interactive's president, Richard Sallis, resigned and was succeeded by Ron Welch.[5][6] Playmates Interactive was defunct by May 2000.[7]

ReferencesEdit

  1. ^ "History". Playmates Toys.
  2. ^ a b c Ward, Arthur (2020). Action Figures: From Action Man to Zelda. Crowood. ISBN 9781785006883.
  3. ^ "Nano Babies Go Up Against Tamagotchi and Gigi Pets". Electronic Gaming Monthly. No. 97. Ziff Davis. August 1997. p. 26.
  4. ^ a b c Johnson, Greg (17 September 1996). "Playmates Toys to Move Offices to O.C." Los Angeles Times.
  5. ^ Johnston, Chris (26 April 2000). "Konami, Playmates Appoint New Presidents". GameSpot.
  6. ^ Johnson, Greg (8 August 1997). "President of Playmates Toys and Sister Company Resigns". Los Angeles Times.
  7. ^ Nutt, Christian (2 May 2000). "Toshinden Subaru (Import) Review". GameSpot.

External linksEdit