Nameplate (publishing)

Nameplate of the Mining and Scientific Press in 1885
Nameplate of The Rensselaer Polytechnic student newspaper

The nameplate (American English) or masthead (British English)[1][2] of a newspaper or periodical is its designed title as it appears on the front page or cover.[3] Another very common term for it in the newspaper industry is "the flag". It is part of the publication's branding, with a specific font and, usually, color. It may include other details besides the name, such as ornamentation, a subtitle, or motto. For example, the masthead of The Times of London includes the British Royal Arms between the words "The" and "Times".

ReferencesEdit

  1. ^ The Guardian: Newspaper terminology Linked 2013-06-16
  2. ^ Newspaper terminology Archived pdf at WebCitation.
  3. ^ "masthead, n." OED Online. Oxford University Press. December 2019. Retrieved February 26, 2020.

External linksEdit