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Market Explorer is an online tool whose main purpose is to allow strategy and planning executives to see which countries offer the greatest opportunities for their products and services. The tool was launched in November 2015 by EIU Canback, a management consulting firm that leverages predictive analytics for strategic purposes. Data is available from 2005 to 2030, with the aim of helping businesses to form a view on markets over time.
The online tool uses data compiled from official sources as well as The Economist Intelligence Unit's demographic projections and income forecasts to provide comparable target market estimates across countries and cities.
- "Market Explorer". The Economist Intelligence Unit. 17 Nov 2015.
- "Introducing Market Explorer". EIU Canback. 17 Nov 2015.
- "The Economist Intelligence Unit launches Market Explorer to help companies identify the best international market opportunities". The Economist Intelligence Unit. 17 Nov 2015.