MWWPR (formerly MWW) is a public relations firm.[1][2][3][4][5][6] The company works in public relations and marketing, technology, digital and social media marketing, public affairs and government relations, corporate communications, healthcare, sustainability, and visual branding.[7][8][9] Michael W. Kempner is the company’s founder and CEO.[10] The firm's corporate headquarters is in East Rutherford, New Jersey, the firm's operating headquarters is in New York, NY, with offices in Chicago, Los Angeles, San Francisco, Trenton, New Jersey, Washington, D.C., London, and Charlotte, North Carolina.

MWWPR
Founded1986
FounderMichael Kempner, CEO
Headquarters,
United States
MWWPR Office in East Rutherford, New Jersey

HistoryEdit

Michael Kempner founded MWWPR in 1986.[11] MWWPR grew to the fourth largest independent public relations firm in the U.S. and Kempner sold the company to the Interpublic Group of Agencies in 2000.[12]

In 2010, Kempner led a management led buy-out.[13]

On January 14, 2014, the Department of Housing and Urban Development announced that it would review the expenditures for the Stronger than the Storm media campaign, commissioned in mid-2013 by the New Jersey Economic Development Authority to promote tourism in the aftermath of Hurricane Sandy; MWWPR was the prime contractor.[14][15] The audit found that the company had done "nothing improper" in the content of its marketing campaign.[16][17][18] Governor Chris Christie later dismissed criticism of the campaign, citing that it contributed to record tourism dollars in 2013.[19]

In 2012, MWWPR received media attention for a campaign on behalf of Brigadier General Jeffrey Sinclair, a former deputy commander of the 82nd Airborne Division charged with forcible sodomy and sexual misconduct. The firm launched a website with publicly available documents in favor of Sinclair to discredit the prosecutor and accuser. MWWPR nominated itself for a Platinum PR Award in the crisis management category for this work.[20][21][22][23]

The company acquired Los Angeles-based Macias Media Group, an LGBT marketing firm, in March 2014.[24] In October 2014, MWWPR received The Gay And Lesbian Victory Fund's 2014 Corporate Leadership Award for its LGBT practice and support of the LGBT community.[25] In 2014, MWWPR expanded into Britain with the purchase of Parys Communications,[26] and also acquired the UK-based business-to-business PR firm Braben Communications in November 2014.[27] The company was recognized as one of the Top Places to Work in PR and Best Places to Work in New Jersey.[28][29]

In March 2015, the company rebranded as MWWPR.[30]

In January 2016, Bret Werner joined MWWPR from IMG/Catalyst as the company’s chief client officer. In December of that year, he was named president of MWWPR. [31][32]

In 2016, the Scholastic Corporation, BDI and AMP Agency brought lawsuits against MWWPR for alleged payment disputes.[33]

In July 2017, the firm identified the Corpsumer, which comprises of one in three Americans that make purchase decisions based on a brand’s values and reputation. The firm’s research found that 8 in 10 Americans were willing to pay more from brands that “take a stand on policy and societal research” [34][35] in addition to staying loyal to a company even if the product disappointed them.[36] MWWPR trademarked the term.[37]

In 2018, the company launched a Sports and Entertainment practice and opened a new location in Charlotte, North Carolina.[38]

Industry awardsEdit

In 2015, MWWPR received two PR News Platinum PR awards.[39]

The firm has won three International Communications Consultancy Organisation (ICCO) awards for independent consultancy of the year.[40][41][42]

In 2017, the firm was named PR News’ Platinum PR Firm of the Year.[43]

In 2017 and 2018, MWWPR received several Stevie awards in gold, silver, and bronze categories.[44][45][46] In 2018, the firm received two Holmes Report SABRE awards.[47][48] That same year, it was ranked as the Top PR Firm in New Jersey in the NJBIZ Reader Rankings,[49] and won an American Business Award for Company of the Year in Advertising, Marketing, and Public Relations.[50]

ReferencesEdit

  1. ^ "Worldwide Fees of Top PR Firms With Major U.S. Operations". O'Dwyer's. March 11, 2013. Retrieved October 1, 2013.
  2. ^ "10 'Road Rules' for Entrepreneurs from Yahoo's CMO". Fox Business. Retrieved 24 October 2013.
  3. ^ "MWW Poaches Atomics Christopher Knight To Lead San Francisco". Holmes Report. Retrieved 24 October 2013.
  4. ^ "MWW helps former Dial Global in radio deal, rebrand". PR Week. Retrieved 24 October 2013.
  5. ^ "Poll: Christie's 'Stronger Than the Storm' appearance was OK, but firm raises eyebrows". NJ.com. Retrieved 24 October 2013.
  6. ^ Ryan, Patrick (October 19, 2013). "Fresh off the Vine, Nicholas Megalis' fame is growing". USA Today. Retrieved 24 October 2013.
  7. ^ "Business schools offering public relations tips to students". USA TODAY. 2012-07-15. Retrieved August 30, 2013.
  8. ^ "Sanuk Hires MWW As Public Relations Agency Of Record". Yahoo! Finance. May 1, 2013. Retrieved October 1, 2013.
  9. ^ "MBA Public Relations Courses Set to Begin". Businessweek. June 11, 2012. Retrieved August 30, 2013.
  10. ^ "MWW Group, Inc.: Private Company Information". Businessweek. Retrieved October 7, 2013.
  11. ^ "Michael W. Kempner Named PR Executive of the Year". Bloomberg. Retrieved October 2, 2013.
  12. ^ Elliott, Stuart (2011-01-04). "MWW, P.R. Agency, Buys Itself Back from Interpublic". Media Decoder Blog. Retrieved 2019-04-07.
  13. ^ Elliott, Stuart (2011-01-04). "MWW, P.R. Agency, Buys Itself Back from Interpublic". Media Decoder Blog. Retrieved 2019-04-07.
  14. ^ Frates, Chris (January 14, 2014). "Feds investigate Christie's use of Sandy relief funds". USA Today. Retrieved 2014-02-14.
  15. ^ Geraghty, Jim (January 13, 2014). "Christie's Spokesman: 'Stronger Than the Storm' Approved by Obama Administration". National Review. Retrieved 2014-02-14.
  16. ^ Laura Nichols (September 4, 2014). "MWW claims vindication in Stronger than the Storm campaign award audit". PR Week. Retrieved July 3, 2015.
  17. ^ Andrew Seidman (September 5, 2014). "Audit: 'Nothing improper' in Sandy ad campaign". Philly.com. Retrieved July 3, 2015.
  18. ^ Erin O'Neill (September 3, 2014). "'Stronger Than the Storm': Federal audit finds N.J. did not fully comply with procurement rules". NJ.com. Retrieved July 3, 2015.
  19. ^ Sudol, Karen; Hayes, Melissa (March 21, 2014). "Christie defends 'Stronger Than the Storm'". North Jersey News. Retrieved February 4, 2016.
  20. ^ Lamothe, Dan (14 August 2014). "PR firm that represented disgraced general puts itself up for an award". Washington Post. Retrieved 9 February 2016.
  21. ^ Nichols, Laura (9 April 2014). "'Friends of Sinclair' website was front and center in MWW's defense of general". PR Week. Retrieved 9 February 2016.
  22. ^ Gould, John (15 March 2013). "Texts show Sinclair and accuser went hot, cold". Military Times. Retrieved 9 February 2016.
  23. ^ Biesecker, Michael (24 March 2013). "Jeffrey Sinclair, Army General Facing Sex Charges, Likely Entering Plea". Huffington Post. Retrieved 9 February 2016.
  24. ^ Stuart Elliott (March 3, 2014). "P.R. Agency Adds L.G.B.T. Practice". The New York Times. Retrieved April 12, 2014.
  25. ^ Ocamb, Karen (26 October 2014). "Victory Fund Honors California LGBT Leaders and Trans Congressional Staffer Ben Panico (Video)". Frontiers LA. Retrieved 1 November 2014.
  26. ^ Gideon Spanier (February 1, 2014). "Michael Kempner: Barack Obama guru tells business to get social". The Independent. London. Retrieved 16 Feb 2014.
  27. ^ Ishbel Macleod (11 November 2014). "US agency MWW acquires UK PR firm Braben for undisclosed sum". The Drum. Retrieved 9 March 2015.
  28. ^ Mark Renfree (16 September 2014). "Top Places to Work in PR 2014: MWW". PR News. Retrieved 9 March 2015.
  29. ^ "Best Places to Work in New Jersey". NJ BIZ. Retrieved 9 March 2015.
  30. ^ "2015 Top Places to Work in PR: MWWPR". PR News. 9 December 2015. Retrieved 20 July 2016.
  31. ^ "IMG acquires Catalyst, adds PR capabilities". www.sportsbusinessdaily.com. Retrieved 2019-09-03.
  32. ^ Bradley, Diana. "MWWPR names Bret Werner president". www.prweek.com. Retrieved 2019-09-03.
  33. ^ Lynn, Kathleen (31 May 2016). "East Rutherford-based MWWPR sued by Scholastic Inc". Retrieved 22 October 2016.
  34. ^ "The Rise of the Corpsumer". VDA | Experiential Marketing and Event Design Agency. 2018-10-30. Retrieved 2019-09-03.
  35. ^ MWWPR. "CorpSumers™ on the Rise: Growing Market Segment Provides Blueprint for Brand Bravery". www.prnewswire.com. Retrieved 2019-09-03.
  36. ^ Whitler, Kimberly A. "Introducing The 'Corpsumer': Why Companies Need To Care About This 33% of Americans". Forbes. Retrieved 2019-09-03.
  37. ^ "Browse June 23, 2017 Trademarks by Filing Date :: Trademark Resources :: Justia Trademarks". trademarks.justia.com. Retrieved 2019-09-03.
  38. ^ "Agency People News in Brief (October 8, 2018)". www.holmesreport.com. Retrieved 2019-04-07.
  39. ^ Stevens, Lorene. "'2016 Platinum PR Awards' Goes To MWWPR & Subaru Of America". Daily CSR (in us). Retrieved 2019-10-18.CS1 maint: unrecognized language (link)
  40. ^ blaze (2017-11-16). "ICCO Global Awards 2017 shortlist announced!". ICCO PR. Retrieved 2019-10-18.
  41. ^ MWWPR. "MWWPR Named Independent Public Relations Consultancy of the Year for Americas by the International Communications Consultancy Organisation (ICCO)". www.prnewswire.com. Retrieved 2019-10-18.
  42. ^ "ICCO Announces Winners Of Global Awards 2018". www.holmesreport.com. Retrieved 2019-10-18.
  43. ^ MWWPR. "MWWPR Named Mid-Size PR Firm of the Year by PR News". www.prnewswire.com. Retrieved 2019-10-18.
  44. ^ "Company / Organization Awards | Stevie Awards". stevieawards.com. Retrieved 2019-10-18.
  45. ^ "PR Awards | Stevie Awards". stevieawards.com. Retrieved 2019-10-18.
  46. ^ "2017 Company / Organization Award Winners | Stevie Awards". stevieawards.com. Retrieved 2019-10-18.
  47. ^ "2019 IN2 SABRE Winners". www.holmesreport.com. Retrieved 2019-10-18.
  48. ^ "2018 Winners". www.holmesreport.com. Retrieved 2019-10-18.
  49. ^ MWWPR. "MWWPR Ranked as the Top Public Relations Firm in New Jersey in the NJBIZ 2018 Reader Rankings". www.prnewswire.com. Retrieved 2019-10-18.
  50. ^ "Company / Organization Awards | Stevie Awards". stevieawards.com. Retrieved 2019-10-18.