Morris was classically trained on piano. He formed a rock and roll group called the Firecrests while a student at Birkenhead School, and served as lead vocalist; they recorded the songs "That'll Be the Day", "I Knew From the Start", and "Party", but were strictly a local attraction. After leaving University early, Morris was discovered by impresario Larry Parnes while working and singing at the 2i's Coffee Bar in London. Parnes gave him the stage name Lance Fortune, a name he had previously considered for another artist he signed in 1959, Georgie Fame. The newly christened Fortune signed to Pye Records as a solo artist, and released four singles, two of which became hits in the UK Singles Chart in 1960. "Be Mine" reached No. 4, whilst the follow-up, "This Love I Have For You" was a Top 30 hit.
Later in the 1960s, Fortune joined a group called the Staggerlees.
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- Lance Fortune. "Lance Fortune - Music Biography, Credits and Discography". AllMusic. Retrieved 28 December 2012.
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- "California Ballroom - Bands - Lance Fortune". California-ballroom.info. Retrieved 28 December 2012.
- Search for "Lance Fortune" performed at Everyhit.com Archived 12 October 2008 at the Wayback Machine database on 28 April 2008