Ingrid Nilsen (born February 2, 1989) is an American YouTube personality from Rowland Heights, California.

Ingrid Nilsen
Ingrid Nilsen VidCon 2014 01 (cropped).jpg
Nilsen at VidCon, June 2014
Personal information
Born (1989-02-02) February 2, 1989 (age 30)
OccupationYouTube beauty guru, TV hostess, makeup artist, video blogger (vlogger)
YouTube information
Years active2009–present
GenreBeauty & Style
Subscribers3.7 million
(October 2019)
Total views382 million
(October 2019)
NetworkBig Frame
Associated actsHannah Hart
YouTube Silver Play Button 2.svg100,000 subscribers 2011
YouTube Gold Play Button 2.svg1,000,000 subscribers 2013


Nilsen began a YouTube channel with the name Missglamorazzi[1] on October 23, 2009, because she wanted to share her feeling of confidence with other people and push herself to overcome her fear of public speaking. She told herself to do something that scared her, and creating a YouTube channel fell under that category for her.[2] In her videos she covers topics such as fashion, lifestyle and make-up.

Nilsen also maintains a second channel on YouTube entitled "TheGridMonster" on which she posts her vlogs and more candid content.

In mid-2014, Nilsen began working with CoverGirl, becoming the first YouTube personality to represent the brand.[3]

In late 2014, Nilsen became a judge on the reality television show Project Runway: Threads.[4] At the 2014 Teen Choice Awards and 2015 Teen Choice Awards, Nilsen was nominated for Choice Web Star: Fashion/Beauty.[5]

On January 15, 2016, Nilsen interviewed Barack Obama in a livestream hosted at the White House. She raised questions about the future of terrorism in the United States, taxation of feminine hygiene products, and discrimination against LGBT+ people. Nilsen also asked Obama to share the story behind an item of personal significance during the interview, to which Obama showed a series of small totems, stating that each one reminds him "of all the different people [he's] met along the way".[6][7]

In March 2016, Nilsen was named one of the United Nations Change Ambassadors to the intergovernmental organization along with six other female YouTube creators. The UN Change Ambassadors focused on the global fight for gender equality, one of the UN's 17 Sustainable Development Goals established that year.[8]

In mid-2016, Nilsen was named one of the SuperSoul100, Oprah Winfrey and OWN's list of innovators and visionaries aligned on a mission to move humanity forward.[9]

In July 2016, Nilsen, Do Something and U by Kotex launched Power To The Period, the first nationwide period product drive. The campaign encouraged participants to run product drives for unopened tampons, pads, and panty liners that were then donated to local homeless shelters.[10] As of September 2016, Power to the Period had donated almost 240,000 period products.[11]

In October 2016, Nilsen was included on OUT magazine's OUT100 list.[12]

On December 4, 2016, The Trevor Project awarded Nilsen the Trevor Digital Innovator Award. "With a powerful social presence, Ingrid has used technology for the better and built a platform and voice to advocate for equality," said Abbe Land, Executive Director and CEO of The Trevor Project. "She is a role model of her generation and truly is a beacon of hope. She continues to push boundaries and believes in the mission of The Trevor Project, making her the perfect fit for the award."[13]

In February 2017, Nilsen and Shiseido-owned bareMinerals announced a partnership, and Nilsen became the face of the brand's two best-selling foundations. The partnership was one of the biggest deals between beauty brand and influencer to date.[14]

In June 2019, Nilsen partnered with a nonprofit It Gets Better for a new campaign. Nilsen led #TheirStory campaign which asked LBTQ+ members and their allies to share stories about inspirational figures via online videos. This campaign was covered on Instagram, Tik Tok, and YouTube. She attempted to raise $50,000. [15]

Personal lifeEdit

Ingrid is of Norwegian descent on her father's side and Thai on her mother's side.[16] On June 9, 2015, Nilsen uploaded a video on her YouTube channel, in which she came out as a lesbian.[17][18][19][20]

From September 2015 to January 2016, Nilsen dated fellow YouTuber Hannah Hart.[21][22]

Awards and nominationsEdit

Year Nominated Award Result
2014 Teen Choice Awards Teen Choice Award for Choice Web Star: Fashion/Beauty Nominated
2014 Streamy Award 2014 Streamy Awards Best Beauty Program[23] Won
2015 Teen Choice Awards Teen Choice Award for Choice Web Star: Fashion/Beauty Nominated
2015 Streamy Award 2015 Streamy Awards Best Beauty Program[24] Nominated


  1. ^ Lambe, Stacy. "YouTube Stars Who Went Mainstream in 2014". Entertainment Tonight. Retrieved 11 June 2015.
  2. ^ Koppelman, Anna. "The Wonderful, But Confusing World of YouTube 'Friendships'". Huffington Post. Retrieved 11 June 2015.
  3. ^ Douglas, Joanna. "Beauty Vlogger Lands CoverGirl Campaign". Yahoo News. Retrieved 11 June 2015.
  4. ^ Kowalski, Kristine. "YouTuber Ingrid Nilsen is a 'Project Runway: Threads' Judge!". Twist Magazine. Retrieved 11 June 2015.
  5. ^ Nordyke, Kimberly. "Teen Choice Awards: The Complete Winners List". The Hollywood Reporter. Retrieved 12 June 2015.
  6. ^ The White House. "The YouTube Interview with President Obama". YouTube. YouTube. Retrieved 15 January 2016.
  7. ^ Liptak, Kevin. "Obama weighs in on Trump, dog pants and tampons in YouTube interview". CNN. CNN. Retrieved 15 January 2016.
  8. ^ "7 Female YouTube Stars Will Fight For Gender Equality As 'Change Ambassadors' To The UN - Tubefilter". Tubefilter. 2016-03-02. Retrieved 2017-09-14.
  9. ^ "Meet the SuperSoul100: The World's Biggest Trailblazers In One Room". Retrieved 2017-09-14.
  10. ^ "Ingrid Nilsen Asks Fans To Donate Period Products To Homeless Shelters In New PSA - Tubefilter". Tubefilter. 2016-07-14. Retrieved 2017-09-14.
  11. ^ Nilsen, Ingrid (13 September 2016). "OMG!! We have donated 239,204+ products for the @DoSomething Power to the Period campaign! Let's keep it going!". @ingridnilsen. Retrieved 2017-09-14.
  12. ^ "OUT100 2016". 2016-10-31. Retrieved 2017-09-14.
  13. ^ "Facebook To Receive 20/20 Visionary Award; Ingrid Nilsen To Receive Digital Innovator Award At The Trevor Project's 2016 TrevorLIVE Los Angeles | My Social Good News". My Social Good News. 2016-11-23. Retrieved 2017-09-14.
  14. ^ Strugatz, Rachel (2017-02-01). "BareMinerals Signs Deal With Influencer Ingrid Nilsen, Expands Range". WWD. Retrieved 2017-09-14.
  15. ^ Retrieved 2019-10-08. Missing or empty |title= (help)
  16. ^ "Growing Up in a Mixed Family".
  17. ^ France, Lisa. "'Project Runway: Threads' judge Ingrid Nilsen comes out". CNN. Retrieved 11 June 2015.
  18. ^ Horowitz, Alana. "Ingrid Nilsen, Youtube Star, Comes Out As Gay". Huffington Post. Retrieved 12 June 2015.
  19. ^ Greenberg, Alissa. "Watch YouTube Beauty Guru Ingrid Nilsen Come Out as Gay In an Emotional Video". Time. Retrieved 12 June 2015.
  20. ^ Andriakos, Jacqueline. "Web Beauty Star Ingrid Nilsen Comes Out as Gay in YouTube Video – Watch Now". People. Retrieved 12 June 2015.
  21. ^ Sander, Brice. "'My Drunk Kitchen' Star Hannah Hart & Miss Glamorazzi Ingrid Nilsen Are So Adorably In Love at the Streamys". ET Online. Entertainment Tonight. Retrieved 21 September 2015.
  22. ^ Hart, Hannah. ""Hey Internet Family, wanted to let you guys know..."". Twitter.
  23. ^ "4th Annual Winners & Nominees - The Streamy Awards". Retrieved 23 June 2016.
  24. ^ "5th Annual Winners & Nominees - The Streamy Awards". Retrieved 23 June 2016.

External linksEdit