CTV Life Channel (formerly Gusto) is a Canadian specialty television channel owned by Bell Media. The channel primarily broadcasts factual and reality programming on topics such as cooking, home improvement and real estate.

CTV Life Channel
CTV Life Channel 2019.svg
LaunchedDecember 11, 2013 (Knight Enterprises version)
September 1, 2016 (Bell Media version)
ClosedAugust 31, 2016 (Knight Enterprises version)
Owned byBell Media
CountryCanada
Broadcast areaNationwide
HeadquartersToronto, Ontario
Formerly calledGusto TV (2013–2016)
Gusto (2016-2019)
ReplacedM3
Sister channel(s)CTV
CTV Drama Channel
CTV Comedy Channel
CTV Sci-Fi Channel
Websitectv.ca/ctvlife
Availability
Satellite
Bell TVChannel 619 (SD)
Channel 1708 (HD)
Shaw DirectChannel 266
Channel 162 (HD) 573 (SD)
Cable
Available on most cable systemsChannel slots vary on each provider
RogersChannel 36 (SD)
Channel 702 (HD)
IPTV
Bell Aliant Fibe TVChannel 217 (SD)
Channel 520 (HD)
Bell Fibe TVChannel 571 (SD)
Channel 1571 (HD)
Bell MTSChannel 117 (SD)
Channel 1117 (HD)
Optik TVChannel 9315 (SD)
Channel 315 (HD)
SaskTelChannel 146 (SD)
Channel 446 (HD)
VMediaChannel 61 (HD)
ZazeenChannel 55 (SD)

The channel originally launched in 2013 as Gusto TV, under the ownership of the independent producer Knight Enterprises with a Category B license. The network leveraged its library of original programming, as well as other acquired programming. On May 4, 2016, Knight announced that it would sell Canadian rights to the Gusto brand and associated programming to Bell Media. On September 1, 2013, the network's intellectual property was moved under a Bell-owned Category A license, re-launching as Gusto in the channel space of Bell's former general entertainment and music channel M3. Knight retained international rights to the Gusto brand and would continue to produce new programming for the Bell-owned network.

As part of a rebranding of several Bell Media-owned specialty channels, the channel rebranded as CTV Life Channel on September 12, 2019.

HistoryEdit

Under Knight EnterprisesEdit

In October 2010, Christopher Knight was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to operate "MmmTV", described as "a national, English‑language Category 2 specialty programming service devoted to luxury, from vacations and leisure activities to home furnishings and fashion."[1]

In the summer and fall of 2013, several media outlets began reporting on aspects Gusto TV and its founder, Christopher Knight, owner of Knight Enterprises.[2][3] In several reports, it indicated the launch of the channel on December 11, 2013. This was confirmed, when on December 5, an official press release was issued by Knight Enterprises.[4]

On August 29, 2015, Gusto TV broadcast Live Feed; described by the network as an example of the slow television concept, the special consisted of live footage from the kitchen of the Beckta Dining and Wine Bar in Ottawa.[5]

Under Bell MediaEdit

On May 4, 2016, Knight Enterprises announced that it had sold Canadian rights to the Gusto TV brand to Bell Media and that the current channel would be shut down and replaced by a new version of the service under Bell Media ownership. The brand's parent company, Gusto Worldwide Media (GWM), will license Gusto TV's current programming to Bell in addition to producing future series for the channel. GWM will continue to own international rights to the Gusto brand and announced plans to launch an internet television service under the brand in 2017.[6][7] Gusto re-launched on September 1, 2016, replacing Bell Media's entertainment and music network M3 under its existing Category A license.[8]

 
Gusto logo used from 2016 to 2019; later enclosed within a rectangle.

On June 7, 2018, during the CTV upfronts, it was announced that Gusto would be re-branded as "CTV Life", as part of a re-branding of several Bell Media specialty channels under the CTV name.[9] The following year, it was revealed the channel would rebrand as CTV Life Channel on September 12, 2019.[10] Bell also announced an output deal with Mike Holmes and his studio, under which CTV Life Channel would air his future productions (such as the new series Holmes 911), and acquire reruns of his past series (such as Holmes on Homes).[11]

ProgrammingEdit

ReferencesEdit

  1. ^ Broadcasting Decision CRTC 2010-772 CRTC 19 October 2010
  2. ^ Mark Prasuhn named Gusto! VP, GM Media in Canada 23 September 2013
  3. ^ Doing it with gusto Ottawa Citizen Style 31 October 2013
  4. ^ Gusto TV to launch nationally on December 11, 2013 with free preview on Bell Fibe TV and Bell Satellite TV CNW 5 December 2013
  5. ^ "Arts & Life Best Bets". Ottawa Citizen. Retrieved 5 May 2016.
  6. ^ "Ottawa's Gusto TV to expand after deal with Bell Media". Ottawa Citizen. Retrieved 5 May 2016.
  7. ^ "Bell Media goes for Gusto, eyes lifestyle channel launch". Realscreen. Retrieved 5 May 2016.
  8. ^ "UPDATED: Bell TV dropping several channels, including CNBC, Shopping Channel". Cartt.ca. Retrieved 24 August 2016.(subscription required)
  9. ^ "Magnum P.I. reboot, new Jann Arden comedy on CTV's fall lineup". Toronto Star. Retrieved 2018-06-07.
  10. ^ "Bolstered by New Acquisitions, New CTV Suite of Specialty Channels to Be Unveiled Sept. 12". Newswire. Retrieved June 8, 2019.
  11. ^ "Mike Holmes moves to Bell Media". Realscreen. Retrieved 2019-07-03.

External linksEdit