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Funko Inc. is an American company that manufactures licensed pop culture collectibles, best known for its licensed vinyl figurines and bobbleheads. In addition, the company produces licensed plush, action figures, and electronic items such as USB drives, lamps, and headphones.
|Traded as||NASDAQ: FNKO (Class A)|
Russell 2000 Index component
|Founded||October 23, 1998|
|Headquarters||Everett, Washington, U.S.|
|Brian Mariotti (CEO)|
Andrew Perlmutter (President)
|Products||Bobbleheads, vinyl figures|
|Revenue|| US$516 million|
| $42.1 million|
| $3.7 million|
Founded in 1998 by Mike Becker, Funko was originally conceived as a small project to create various low-tech, nostalgia-themed toys. The company's first manufactured bobblehead was of the well-known restaurant advertising icon, the Big Boy mascot.
Sold in 2005, Funko, LLC, is now headed by CEO Brian Mariotti. Since then, the company has increased the scope of its toy lines and signed licensing deals with major companies such as Marvel, DC Comics, WWE, Lucasfilm, Sony Pictures, Paramount Pictures, Nickelodeon, DreamWorks, Hasbro, CBS, Fox, Warner Bros., Disney, HBO, Peanuts Worldwide, BBC, MLB, NFL, Ubisoft, NBCUniversal, Cartoon Network, Netflix, Mattel, 2K Games, Bethesda Games, The Pokémon Company, Sega, Activision, Capcom, The Jim Henson Company, and Sesame Workshop. Its toys and other products now have worldwide distribution.
Funko was founded as a bobblehead company in 1998 by Mike Becker in his Snohomish, Washington, home. In 2005, Becker sold Funko to its current CEO, Brian Mariotti, who moved its offices to Lynnwood, Washington, and significantly expanded the company's licensed product lines. By 2012, the company had sold more than $20 million worth of merchandise.
In 2013, Fundamental Capital, LLC, acquired Funko along with its management.
ACON Investments, LLC announced in late 2015 that it had acquired Funko from Fundamental Capital, LLC, but would keep current staff and the head of company.
Products are designed at the Funko headquarters. Marketing director Mark Robben is in charge of creating new figures for the Funko Pop! Vinyls. New figures go through an extensive process involving brainstorming and social media feedback from the community. After an idea for a new figure is agreed upon, the idea then goes to Senior Sculptor Nena Lijiomah and Creative Director Sean Wilkinson.
Funko has created 13,642 different products in dozens of different toy lines since its inception. The first, Wacky Wobblers, is a line of bobbleheads depicting various characters, mainly from popular culture, such as Betty Boop, Cap'n Crunch, and The Cat in the Hat. The company's mascot, a recurring character in the Funko franchise, is Freddy Funko.
Funko's Pop! Vinyl line are figures modeled in a style similar to the Japanese super deformed style, typically depicting licensed characters from franchises such as Doctor Who, Marvel, DC, Disney, Star Wars, Wizarding World, and other pop culture entities. After a preview line of DC Comics characters were released at San Diego Comic-Con 2010, the Funko Pop! line of products was fully revealed in 2011 at the New York Toy Fair.
Various other products have been released using the Pop! brand and its character stylization, such as plush toys, T-shirts, keychains (miniaturized versions of the normal figures), and ceramic mugs, the latter of which are enlarged, hollow copies of a figure's head, with a handle attached.
Within the Funko Pop! product line, there is a series known as Pop! Rides, featuring the figure in a vehicle such as a car. The Funko Pop! line also has figures that are larger than the standard figure, in 6-inch, 10-inch, and the now-retired 9-inch size. In addition, Funko produces Pop! Deluxes, where a character is seated on external set pieces, such as a throne, and occasionally a vehicle or creature (only for the Star Wars line). Funko has also begun creating Movie and Comic Moments, which feature to posed Pop! figures interacting with each other and on display bases in ways that replicate moments from different movies and comic books.
In March 2018, Funko announced Funko Cereal, including mini-Pop! characters inside each box. The first line was released in June 2018, and featured pop culture characters Freddy Krueger, Elvira: Mistress of the Dark, and Beetlejuice, among others.
At Toy Fair 2015, Funko announced a new offshoot brand called Vinyl Sugar, with lines including Dorbz, Vinyl Idolz, Vinyl Vixens, and Super Deluxe Vinyls.
Other current product lines include Hikari, Legacy Collection, Fabrikations, Mopeez, and Rock Candy. Former product lines include Spastik Plastik, Blox, FunkoVision, Funko Plushies, Funko Force, Reaction Figures, and Wacky Wobblers.
A chase variant is any Funko product within a series that is a rare variation on the original mold. This variance can be as simple as a color change, or as complex as a totally new mold. Common variances include different molds or character poses, a flocked (fuzzy) finish, metallic paint, glitter, and translucence. They are randomly inserted into shipments, and are highly sought after by collectors, often reselling for much higher prices.
The Mystery Mini series consists of a group of blind boxes that have a random character within, from a variety of series. Examples of Mystery Mini series themes include Five Nights at Freddy's, Blizzard Entertainment's Cute but Deadly, Disney Heroes and Villains, Horror Classics, Steven Universe, Teenage Mutant Ninja Turtles, Avengers: Infinity War, and Anime Heroes. The figures are styled differently than the other Funko products. Unlike the other Funko products, there are not usually convention exclusives (the last ones were from 2014), but some stores, such as Hot Topic and FYE, have been known to carry exclusives.
Collector box subscriptionsEdit
In 2015, Funko and Marvel partnered to launch Marvel Collector Corps, a subscription box service featuring exclusive collectibles, apparel, and accessories. Boxes shipped every two months. It subsequently launched a subscription box service for Star Wars items called Smuggler's Bounty, a DC subscription box called Legion of Collectors, and a Disney subscription box called Disney Treasures. Also, the subscription box known as Loot Crate occasionally contains an exclusive Funko Pop! vinyl figure which aligns with each monthly box theme. Loot Crate has offered an exclusive Funko Pop! figure with its other products as well.
As of 2018, Funko no longer offers these boxes through a subscription. The Disney Treasures box, which focuses on Disney collectibles, is available at Hot Topic. Collector Corps, which focuses on Marvel collectibles, and the Star Wars Smugglers Bounty box are now available through Amazon.
Funko has been offering convention or "con" exclusive versions of their products at various conventions such as San Diego Comic-Con, Emerald City Comic Con, New York Comic Con, Fan Expo, Star Wars Celebration, and E3. This started in 2006 at the San Diego Comic-Con.
A film based on the Funko toys is in development at Warner Animation Group. If produced, it may also be the first theatrically released film to crossover Marvel and DC Comics characters; given that characters to be include will be Deadpool, Harley Quinn, and Wonder Woman.
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