FuboTV (stylized as fuboTV) is an American streaming television service that focuses primarily on channels that distribute live sports, including NFL, MLB, NBA, NHL, MLS and international soccer, plus news, network television series and movies.
|Traded as||NYSE: FUBO|
|Founded||January 1, 2015|
|Headquarters||New York City, New York, |
Fubo Sports Network
Launched in January 2015 as a soccer streaming service, FuboTV changed to an all-sports service in 2017 and then to a virtual multichannel video programming distributor (vMVPD) model. As a vMVPD, FuboTV still calls itself sports-first but its expanded channel lineup targets cord cutters, offering a selection of major cable channels and OTT-originated features that can be streamed through smart TVs, mobile and tablets and the web. The service is available in the United States, Canada and Spain as of 2018. FuboTV is the only vMVPD to launch outside of North America.
There are several service options with different channel lineups, including the base package, fubo Standard, with 100+ channels, and add-on packages like Extra, Sports Plus, fubo Cycling, Latino Plus and Português Plus.
During its first five years, investors in FuboTV include AMC Networks, Luminari Capital, Northzone, Sky, and Scripps Networks Interactive. FuboTV was named to Forbes’ Next Billion-Dollar Startups list in 2019.
In October 2018, FuboTV announced it was approaching 250,000 subscribers, a +100% increase over the prior year. It also had 30,000 net additions in Q3 2018, ahead of most of its larger competitors and a sign that interest in vMVPDs continues to grow.
In January 2020, The Information website reported FuboTV currently has between 300,000 and 400,000 subscribers.
On March 23, 2020, Bloomberg News reported FaceBank Group, a virtual entertainment technology company, entered into a merger agreement with fuboTV. Upon closing, the combined company will be named fuboTV and led by current fuboTV CEO David Gandler. According to the article, fuboTV plans to leverage Facebank's IP portfolio to create new streaming experiences for consumers and also expand internationally. FaceBank is traded on the OTC exchange and, following the merger, Gandler noted the company plans to uplist to a major stock exchange.
Following its merger with FaceBank Group, FuboTV began trading on the OTC under the ticker symbol FUBO. The company announced its intention to uplist to a major stock exchange "in the coming months."
After the merger, former Warner Music Group Chairman Edgar Bronfman Jr. was named Executive Chairman of the Board and early Spotify investor Par-Jorgen Parson and venture capitalist Daniel Leff was named to the Board. All three were early investors in FuboTV.
FuboTV announced in May 2020 that it closed 2019 with nearly 316,000 paid subscribers. The company also said revenues grew 96% in 2019 to $146.5 million.
On September 15, 2020, FuboTV said it expected to close 2020 with 410,000–420,000 subscribers as a result of the return of sports during the COVID-19 pandemic. The company also announced it was approved to list on the New York Stock Exchange (NYSE) "conditional upon successful pricing of this offering, under the ticker symbol FUBO."
FuboTV began trading on the NYSE under the ticker symbol "FUBO" on October 8, 2020. Shares jumped 10% in their market debut after the streaming provider raised $183 million in its upsized initial public offering.
The company delivered what it said was record revenue and subscriber numbers during the third quarter of 2020 with 455,000 paid subscribers. FuboTV also said it expected to reach 500,000-510,000 paid subscribers by the end of 2020.  The company also announced its plans to enter the online sports wagering market with details to be announced. 
FuboTV was co-founded in January 2015 by David Gandler (CEO), Alberto Horihuela (CMO) and Sung Ho Choi. At launch, FuboTV cost $7 per month and offered live streams from soccer-centric channels. In early 2017, Fubo pivoted to become a broader streaming service, adding entertainment and news programming in addition to soccer and sports from NFL, NBA, MLB and NHL.
According to Fast Company, FuboTV still calls itself “sports-first,” but instead of being the Netflix of soccer, it’s now pitching itself as a direct competitor to cable TV and to live-streaming bundles such as Sling TV and DirecTV Now. FuboTV was the first live-TV streaming service to support 4K HDR video (2018 World Cup), and it was the first to adopt an industry standard for handling sports blackouts. It also introduced dynamic ad insertion ahead of Hulu and YouTube TV.
In December 2018, Fubo announced that they were going to expand into Spain.
The ViacomCBS channels launched on fuboTV in Spain in 2020.
In May 2019, fuboTV and FanDuel partnered to integrate sports betting data on the live TV streaming service. The deal included carriage of horse racing networks TVG and TVG2 network, both owned by FanDuel.
fuboTV launched NHL Network on March 9, 2020 with plans to add MLB Network and MLB network Strike Zone "in the coming weeks" and bringing all four professional sports league networks to the platform.
In June 2020, FuboTV announced a long-awaited deal with Disney Media Networks to bring ESPN and Walt Disney Television (ABC, Disney Channel, FX, Nat Geo, Freeform and more) to the sports-focused streaming service sometime in the summer. The deal was to make FuboTV a "force in sports streaming," according to Fortune. it would go live on August 1st.
As of August 2020, fuboTV offered sports, entertainment and news networks including ABC, CBS, Fox, NBC, A&E, AMC, Bravo, Fox News, Disney Channel, Discovery, Food Network, Freeform, FX, HGTV, MTV, National Geographic, Nickelodeon, Paramount Network, Showtime, Telemundo, TLC, TV Land, Univision and VH1.
Fubo Sports NetworkEdit
On June 27, 2019, FuboTV announced it launched a free ad supported linear channel called fubo Sports Network. The network is free to consumers on XUMO. fubo Sports Network later launched on smart TVs like Samsung TV Plus and LG Channels powered by XUMO and on The Roku Channel.
After the initial soft-launch, the company announced on September 9, 2019, that it would be adding a slate of sports-oriented original programming to fubo Sports Network. Including "Call It A Night" and "Drinks With Binks," two talk shows hosted by journalist and comedian Julie Stewart-Binks; "The Cooligans," a soccer talk show hosted by New York comedians Alexis Guerreros and Christian Polanco; and "The Players' Lounge" hosted by Soccer Hall of Fame inductee Cobi Jones and PJ Harrison. The company also made the live stream of fubo Sports Network available at the fubo Sports Network website
fubo Sports Network was added to the new Vizio Channels platform in April 2020.
The company announced a partnership with former NBA All Star Gilbert Arenas to bring his "No Chill" podcast to fubo Sports Network as a weekly vodcast beginning May 2020. Retitled "No Chill with Gilbert Arenas," the show features Arenas and co-host Mike Botticello interviewing athletes, coaches and celebrities.
fuboTV launched a blog, fubo News, covering the latest sports news, analysis, insights and breakdowns "of the action on and off the field" in 2019.
FuboTV built its tech stack internally and, in 2017, launched features like Cloud DVR storage, pausing and unpausing live streams and lookback of previously aired content for 72 hours FuboTV offers two simultaneous streams as part of its base subscription package and, in March 2018, introduced a third stream for $5.99 per month.
- Apple TV (4th Generation and newer)
- Amazon Fire TV
- Android TV
- Samsung Smart TV (beta)
- LG Smart TV (upcoming)
- Hisense Smart TV (upcoming)
- Xbox One
- Xbox Series X/S
- Windows, Mac, and Linux with a compatible browser. Google Chrome is recommended but not the only compatible browser.
In September 2017, FuboTV introduced Fubo Chávez, a fictional brand spokesperson. The character has appeared in three national TV commercials as well as digital advertising. He is promoted as “the World’s Greatest Fan.”
FuboTV's second national advertising campaign, a series of commercials called "Don't Compromise," launched in August 2018 and targeted cord-cutters.
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