Fishpond Ltd. is a New Zealand e-commerce company based in Auckland, New Zealand. Fishpond is part of a larger business called WorldFront. [1]. It was one of the first major companies to sell books over the Internet in New Zealand. Founded by Daniel Robertson in 2004, is a full-scale online bookstore. It also sells DVDs, music CD, Toys, Household Goods, Cosmetics, and Electronics. In mid 2013, it had nearly 13 million items in its catalogue, and made 20,000 sales per day.[2] By 2018, Fishpond's catalogue had increased to over 25 million items, and was selling a product every 1.2 seconds.[3]

Fishpond Ltd.
IndustryBookselling, Online shopping, Retail
Founded2004 (2004)
New Zealand
Key people
Daniel Robertson, Founder, Ben Powels (CEO),
ProductsBooks, DVDs, CD, Toys, Household Goods, Cosmetics, Electronics
Number of employees
100 has established a separate website in Australia.


The company is headquartered in Auckland, New Zealand with staff located across Auckland, Christchurch, Melbourne and Perth. It maintains software development centers in Auckland and Christchurch.


  1. ^ "The e-commerce platform conquering the world". NZ Business. 11 November 2016.
  2. ^ Stock, Rob (23 June 2013). "Fishpond baits its hook with more picks". Fairfax New Zealand.
  3. ^ Fishpond About Us