It appeared for the first time on the collar of the Supreme Order of the Most Holy Annunciation, or Ordine Supremo della Santissima Annunziata, the primary dynastic order of the kingdom. This ceased to be a national order when Italy became a republic in 1946. The order remains under the jurisdiction of the head of the House of Savoy, however, as hereditary Sovereign and Grand Master.
- Foedere et Religione Tenemur (Latin: "We are bound by treaty and by religion");
- Fortitudo Eius Rhodum Tenuit (Latin: "His strength conquered Rhodes" or "By his bravery he held [or occupied] Rhodes"), referring to the victory of Amadeus V, Count of Savoy (1249–1323), who fought against the Saracens at the 1315 siege of Rhodes; or either
- Fortitudo Eius Rempublicam Tenet (Latin: "His bravery [or strength] preserves [or defends] the state"); or
- Fides Est Regni Tutela (Latin: "Faith is the protector of [our] Kingdom").
It has also been suggested that the letters are actually the Latin word fert (third-person singular present active indicative of ferre), meaning "[he/she/it] suffers/bears", possibly referring to Jesus bearing the sins of the world.
A parody of FERT was said by Savoy's neighbors to mean Frappez Entrez Rappez Tout ("Strike, Enter, Break Everything"), from their penchant for chevauchée.
Stained glass with the coat of Amadeus VIII, Duke of Savoy The motto in the main hall of the Palace of the Grand Master of the Knights of Rhodes
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- Historic Devices, Badges, and War-cries by Mrs. Bury Palliser. S. Low, Son & Marston. 1870. p. 230.
- Sussex.), John Wilkes (of Milland House (1812). Encyclopaedia Londinensis; or an universal dictionary of arts, sciences, and literature ... publisher not identified. p. 811.
- Ulwencreutz, Lars (November 2013). Ulwencreutz's The Royal Families in Europe V. Lulu.com. p. 293. ISBN 9781304581358.