Elie (Eli) Horn (born in 1944) is a Brazilian businessman and philanthropist operating in Brazil, and president of Cyrela Brazil Realty.

Elie Horn
Born
Elie Horn

1944 (age 74–75)
Nationality Brazil
OccupationBusinessman
Known forFounder and principal of Cyrela Brazil Realty
Net worthIncreaseUS$1.3 billion (November 2019)[1]

BiographyEdit

Elie Horn was born to a Jewish family in Aleppo (then under the French Mandate for Syria).[2] His family emigrated to Brazil when he was 11.[2] As a teenager, he began working with his brother, Joe Horn, in developing the city of São Paulo, gaining experience in real estate. Horn received a degree in law from Mackenzie University. In 1962, he founded his own company, Cyrela, and built it into the largest publicly traded developer of high-end residential buildings in Brazil.[2]

Since 2006, Horn has been on the list of Forbes billionaires. During 2015 the Brazilian GDP fell by 3.2% and Horn's Cyrela Brazil lost 55% of its value, shrinking Horn's wealth down to about $500 million, temporarily removing him from the list of the world's billionaires.[3]

Cyrela Brazil RealtyEdit

Horn is a controlling shareholder in Cyrela Brazil Realty[4] and is a developer and builder of real estate located in the State of São Paulo, Brazil. It operates in 17 states and 66 cities in Brazil, Argentina and Uruguay. The company has existed for 50 years and has over 8,000 clients, 15,000 employees and has developed over 70,000 housing units between 2015 and 2018. Cyrela is traded on the Brazilian stock market at a $2 billion market cap.[5]

Horn is chairman of Cyrela's board of directors and chief executive officer. Serving in both capacities since the incorporation of Brazil Realty in 1994. Horn is founding partner and president of Cyrela since 1978.[4]

Business philosophy and achievementsEdit

Horn is described by Forbes as a:

"Real estate magnate (who) founded Cyrela Brazil Realty in 1978; built it into largest developer of high-end residential buildings in Sao Paulo and Rio de Janeiro. Later expanded by inking development deals with partners in various regions of Brazil. Horn also owns slice of agricultural investor BrasilAgro. A low-profile man known for giving 20% of his earnings to charity reportedly told Brazilian press he plans to give away most of his fortune at his death. In 2008 he told Wharton: 'My history is to make money when there is a boom, not when there is a crisis.'"[6]

PhilanthropyEdit

  • Horn has donated large sums to help causes in Israel, including a $6m donation to the state.
  • He has contributed to programs that benefit the Haredi community, such as:
"...In 2007, the Kemach Foundation ("Promoting Haredi Employment" ) was founded. Its purpose is to help Haredi students sustain themselves in dignity. Behind Kemach stands philanthropist Leo Noe, owner of British company Reit Asset Management; Zev Wolfson, founder of the software house, Ness Technologies; Joel Landau, executive director of Israel Up Close Productions, who is involved with Yad Ezra V’Shulamit. They were also joined by Brazilian billionaire Elie Horn."[7]

In 2015, Horn and his wife Susy signed Warren Buffett's The Giving Pledge, pledging to donate 60% their wealth over their lifetime to charitable causes.[8] Elie was the first Brazilian to do so.[3]

Personal lifeEdit

Horn is married to Susy and has three children.[9]

ReferencesEdit

  1. ^ "Elie Horn". Forbes.
  2. ^ a b c Jewish Telegraph Agency: "Jewish billionaire first Brazilian to join Gates and Buffet’s Giving Pledge" December 1, 2015
  3. ^ a b Blankfeld, Keren. "Elie Horn Is First Brazilian To Sign On To Giving Pledge". Forbes. Retrieved 2018-02-10.
  4. ^ a b "Cyrela Brazil Realty's Elie Horn: 'My Strategy Now Is to Stay Quiet'". Knowledge@Wharton. December 18, 2008. Retrieved 7 September 2011.
  5. ^ Rochvarger, Michael (2018-02-04). "Surprising Candidate in Battle for Control Over Israeli Telecom Titan: A Brazilian-Jewish Billionaire". Haaretz. Retrieved 2018-02-10.
  6. ^ "The World's Billionaires #437 Elie Horn". Forbes.com. 3 Oct 2010. Retrieved 7 September 2011.
  7. ^ Tucker, Nati (6 Sep 2011). "The ultra-Orthodox can't all study all the time". Haaretz. Retrieved 7 September 2011.
  8. ^ "Brazil, philanthropy and inequality". Alliance magazine. July 11, 2018. Retrieved October 24, 2019.
  9. ^ "Elie Horn". Forbes. Retrieved 2018-02-10.