is the leading webshop in the Netherlands for books, toys and electronics.[1] According to research published in 2015 it is the strongest retail brand with the highest expected growth in the Netherlands.[2] It is owned by Ahold Delhaize. Its director is Huub Vermeulen.[3] Much of the daily business is done by the Dutch company docdata.[3]
Privately held company
Founded1999; 21 years ago (1999)
ParentAhold Delhaize


The company was founded on 30 March 1999 by Bertelsmann as 'Bertelsmann Online' [4]. In 2003 it was sold to Weltbild, Holtzbrinck Networks and T-Online Venture Funds[5]. From 2009 until 2012 the company was managed by Cyrte Investments, part of Delta Lloyd.[6]. On 9 May 2012 the Dutch Koninklijke Ahold N.V. acquired[7]


  1. ^ "Webshops overstijgen dit jaar fysieke winkels".
  2. ^ "Dit zijn de grote drie van de toekomst - RetailWatching". RetailWatching.
  3. ^ a b " kondigt bouw logistiek centrum aan". (in Dutch).
  4. ^ " Van start tot overname" (in Dutch). ecommercenews. 4 June 2012. Retrieved 3 March 2018.
  5. ^ "Weltbild verkauft" (in German). 28 April 2009. Retrieved 3 March 2018.
  6. ^ "Overname door Cyrte Investments afgerond" (in Dutch). 9 July 2009. Retrieved 20 November 2014.
  7. ^ "Company Overview of b.v." 3 March 2018. Retrieved 3 March 2018.

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