Beachbody LLC is an American multinational corporation that uses direct response infomercials, multi-level marketing,[2] e-commerce and individual sales consultants to sell fitness, weight loss, and muscle building home-exercise videos. The company was founded in 1998 in Santa Monica, California.[3] Among their products include P90X.

Beachbody LLC
Multi-level Marketing
FoundedSanta Monica, California (1998 (1998))
United States
Area served
Direct: US, Canada, U.K. (Beginning 2017) Indirect; worldwide
Key people
  • Carl Daikeler (CEO)
  • Jon Congdon (President)
  • P90X
  • Insanity
  • PiYo
  • 21 Day Fix
  • Focus T25
  • CIZE
  • BodyBeast
  • Youv2
[1] Beachbody On Demand (BOD)

Team Beachbody

Team Beachbody encourages members of the general public to enroll as "coaches". These customers-turned-salespeople register online as a "coach" and sell fitness packages using Beachbody products and programs including workout DVDs, food supplements and meal plans and in turn earning up to 25% commission[4] for each sale.[5] Carl Daaikeler, a co-founder described coaches as serving as "walking billboards and salespeople who want to help their family and friends..."[2] and that the "average lifespan" of a coach is three months. An article on CNN reports that within two years of Team Beachbody, sales of the parent company's products rose more than 60%.[6]


An article by Michelle Ruiz for Cosmopolitan's website in 2015 reports that the "pyramid setup" garners criticism from some who call Team BeachBody a "scheme" and that anyone can register online as a coach. The article also quotes Marion Nestle PhD, a professor of nutrition and food studies at New York University, as saying "It never ceases to amaze me that anyone would fall for anything like this. ... It's about making money."[5]

An article in The Philadelphia Inquirer by Anna Orso in 2018 profiles Team Beachbody coaches and reports that coaches earned an average of $2,600 per year (not accounting for expenses) and that more than half of all coaches don't manage to earn anything. The article reports that the company insists that their pyramid-like sales structures are not illegal pyramid schemes.[4][7]


  1. ^ "Beachbody Fitness, Nutrition, Diet and Weight Loss Products and Videos". October 19, 2009. Archived from the original on February 19, 2011. Retrieved February 14, 2011.
  2. ^ a b Rovell, Darren. "Beachbody Grows Exponentially Thanks To Network Marketing". CNBC. Archived from the original on October 13, 2012. Retrieved April 1, 2012.
  3. ^ Diana Olick, CNBC. "Get really fit by hitting the basement." May 27, 2016. Retrieved Sep 5, 2018.
  4. ^ a b The Inquirer - Behind those before-and-after Instagram photos: Money, marketing and meal placements"
  5. ^ a b Michelle Ruiz (July 22, 2015). "This Cultish Workout Is All Over Your Social Media Feeds — But Is It Legit?".
  6. ^ The money behind Herbalife, Mary Kay and others"
  7. ^ "Statement of Independent Coach Earnings December 29, 2016 – December 27, 2017 1" (PDF). Retrieved March 5, 2019.

External links