(Redirected from, Inc. is an online marketplace founded in 1997, which functions as an online marketplace for car purchasers and sellers.[1][2][3] It aggregates new, used, and certified second-hand cars from dealers and private sellers.[4] The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information.[5]

IndustryE-commerce software
Founded1997; 23 years ago (1997)
HeadquartersAtlanta, Georgia, U.S.
Key people
Sanford Schwartz (CEO)
ProductsDigital automotive marketplace, pre-packaged software
OwnerCox Enterprises
Number of employees
ParentCox Enterprises (via Cox Automotive)

The firm is based in Atlanta, Georgia, and has been featured in The New York Times, Businessweek, and ABC News.[1][2][6] Since 2018, the company has also been operating in Australia.[7] is owned by the Cox Automotive subsidiary of Cox Enterprises.[8] The company is led by Sanford Schwartz.[1][3][9][10]


Previous logo used until March 2015 was founded in 1997.[1][3][9]

In 2010, Providence Equity Partners purchased a 25% interest in, becoming a minority owner in the company. Kleiner Perkins Caufield & Byers is also an investor.[3]

Australian BranchEdit

In August 2016, Cox Automotive bought out News Corp Australia's 55% stake in, forming the new automotive venture, Cox Automotive Australia.[11][12][13] In the two years following, Cox Automotive worked with buyers and sellers through various avenues and identified a gap in the market.[14] This eventually led to the launch of the website in October 2018, alongside the Australian arm of Kelley Blue Book.[14][15]

The Australian branch operates slightly differently due to the specifics of the Australian market. The website styles itself as the 'automotive marketplace where everyone wins.'[16] It suggests that it benefits buyers by providing them with dealer reviews, which allow buyers to review their experiences with sellers, as well as the Price Advisor provided through Kelley Blue Book;[17] while sellers would benefit from having better-informed and more confident buyers.[17] CEO Shaun Cornelius stated that the website is "cutting out legwork for dealers as they receive leads from buyers who are more primed and ready to purchase."[18]

The website aggregates new, used and second-hand cars. For buyers, the company provides access to support and guidance, to allow them to make a more educated purchasing decision. They also provide transparent information about the dealer of the car, including the location, the name, a photo of the sales manager, their dealership rating and buyer reviews.[16]

Products and WebsiteEdit offers services that help consumers buy cars, sell cars, or research car purchases.[6] For those looking to buy a car, the site offers listings of new and used vehicles for sale from dealers and private sellers.[6][19] It can search for cars through many categories: make and model, price range, style, drive type (automatic or manual), engine type, color (exterior and interior), mileage and number of doors.

Those looking to sell a car to a dealer can ask for offers from their local area.[19][20] After taking their car to the dealer to verify its condition, the owner may then sell the car to the dealer for the offered price, either as cash or trade-in value.[1][20] For sellers who list a car for sale directly to a private buyer, the site offers options with various levels of service including a level where the firm's representatives handle many of the details, including writing the ad, taking photos, and pre-screening potential buyers.[19][20]

The firm has an editorial team that reviews new and used cars and provides tips and advice via videos, articles, and social media content.[19][20] The firm offers its products and services online and on its iPhone, Android, Windows 8, and iPad apps.[19][20]

The firm owns and operates, an online marketplace of classic, antique, and specialty automobiles, as well as, an online marketplace for motorcycles, RVs, trucks, and vehicles under $10,000.[19][20]


Autotrader has earned the 2010 Most Useful Automotive Site, from J.D. Power and Associates, the 2012 Information Week 500 Award, and the 2013 Dealers’ Choice Diamond Awards for both New and Used Vehicle Internet Leads.[2][21][22]


  1. ^ a b c d e Meece, Mickey. "Used-Car Dealers Have a Deal for You. No Kidding". The New York Times. Retrieved 18 June 2013.
  2. ^ a b c " Helps Car Shoppers Go Green". ABC News. Archived from the original on 24 June 2013. Retrieved 18 June 2013.
  3. ^ a b c d Kershner, Jeff. " is Sold to Providence Equity Partners". Dealer Refresh. Retrieved 18 June 2013.
  4. ^ "About". Retrieved 18 June 2013.
  5. ^ "Home page". Retrieved 18 June 2013.
  6. ^ a b c "Company Overview of Autotrader Group, Inc". Bloomberg Businessweek. Retrieved 18 June 2013.
  7. ^ Wallbank, Paul (2018-11-28). "US giant Cox Automotive launches Autotrader in Australia". Mumbrella. Retrieved 2019-01-04.
  8. ^ "About". LinkedIn. Retrieved 18 June 2013.
  9. ^ a b "AutoTrader Group". AutoTrader Group. Retrieved 18 June 2013.
  10. ^ "Company Overview". Retrieved 18 June 2013.[permanent dead link]
  11. ^ "News Corp Sells Stake In CarsGuide As Merger Sees It Become Part Of Cox Automotive". B&T. 2016-08-09. Retrieved 2019-01-04.
  12. ^ Perkins, James. "US AUTO CONGLOMERATE TO TAKE OVER CARSGUIDE". Business News Australia. Retrieved 2019-01-04.
  13. ^ "News Corp to exit CarsGuide". Australian Financial Review. 2016-08-08. Retrieved 2019-01-04.
  14. ^ a b Wallbank, Paul (2018-11-28). "US giant Cox Automotive launches Autotrader in Australia". Mumbrella. Retrieved 2019-01-04.
  15. ^ "Kelley Blue Book launches in Australia". GoAutoNews Premium. 2018-10-01. Retrieved 2019-01-04.
  16. ^ a b "Autotrader". Autotrader. Retrieved 2019-01-04.
  17. ^ a b "Home-grown Autotrader launches". GoAutoNews Premium. 2018-11-29. Retrieved 2019-01-04.
  18. ^ "Autotrader expands footprint to Australia". Auto Remarketing. 2018-12-04. Retrieved 2019-01-04.
  19. ^ a b c d e f Paglia, Ralph. "AutoTrader Acquires VinSolutions – An Auto Industry Insider's Perspective". Automotive Digital Marketing. Retrieved 18 June 2013.
  20. ^ a b c d e f Craig, Ted. " Buys vAuto". Used Car News. Archived from the original on 24 June 2013. Retrieved 18 June 2013.
  21. ^ "Awards and Honors". Retrieved 18 June 2013.
  22. ^ Chang, Richard S. "Kelley Blue Book Sold to". The New York Times. Retrieved 18 June 2013.

External linksEdit