Almond Joy

Almond Joy is a candy bar manufactured by Hershey's, consisting of whole almonds and sweetened, shredded coconut covered in milk chocolate. The company also produces Mounds, a similar confection that omits the almonds and is coated in dark chocolate. The two bars have the same packaging and logo design, but Almond Joy has a blue color scheme while Mounds uses red.

Almond Joy
A whole Almond Joy candy bar in a wrapper.
An Almond Joy candy bar
Product typeCandy Bar
Produced byThe Hershey Company
CountryUnited States
Introduced1946[1]
Related brandsMounds (candy)
Previous owners
TaglineSometimes you feel like a nut, sometimes you don't.
Websitewww.hersheys.com/almondjoy-mounds/en_us/home.html
Almond Joy Nutrition Facts
TypeCandy bar
Food energy
(per serving)
220 kcal (921 kJ)
Nutritional value
(per serving)
Proteing
Fat13 g
Carbohydrate26 g
Other informationNutritional information source:[3]

HistoryEdit

 
An Almond Joy split

The Peter Paul Candy Manufacturing Company was founded by six Armenian immigrants including Peter Paul Halajian and Max Freedman in 1919. In 1929 the company acquired the Mounds bar candy line from West Haven, Connecticut candy maker Vincent Nitido.[4] The Mounds bar became a hit with the U.S. military during World War II, who by 1944 purchased 80% of their production for use in rations (5 million bars/month).[5] The Almond Joy bar was introduced in 1946 as a replacement for the Dreams Bar, which was introduced in 1934, consisting of diced almonds and coconut covered with dark chocolate.[6] In 1978, Peter Paul merged with the Cadbury-Schweppes company of England.[7] In 1988, Hershey's purchased the United States rights to their chocolate business for $300 million, which included the Mounds, Almond Joy, and York Peppermint Pattie brands, in addition to Cadbury-only products such as Dairy Milk and Carmello.[8] The name "Almond Joy" was selected by Peter Paul employee, Anna Z. Ranaudo from Naugatuck, CT.

The Hershey Company made Almond Joy in Naugatuck, CT for nearly 20 years before moving the manufacturing operation to a more modern plant in Stuarts Draft, VA in 2007. At the time of the move, the 250,000 square foot Naugatuck plant was operating at 40% capacity.[9]

Advertising & promotionEdit

During the 1970s, Peter Paul used the jingle "Sometimes you feel like a nut / Sometimes you don't", written by Leo Corday and Leon Carr and sung by Joey Levine, to advertise Almond Joy and Mounds in tandem.[10] The TV commercial was first aired in January 1977.[11] In a play on words, the "feel like a nut" portion of the jingle was typically played over a clip of someone acting like a "nut", i.e., doing something unconventional, such as an equestrian riding on a horse backward or a bride carrying her groom over the threshold.

Product variationsEdit

In the 2000s, Hershey began producing variations of the product, including a limited-edition Piña Colada and Double Chocolate Almond Joy in 2004, a limited-edition White Chocolate Key Lime and Milk Chocolate Passion Fruit Almond Joy in 2005, and a limited-edition Toasted Coconut Almond Joy in 2006. In 2009 Hershey's came out with an Almond Joy Pieces product that were similar in size to M&Ms, but contained the coconut, milk chocolate and almonds ingredients in brown, white and blue colors.[12]Although well received, Almond Joy Pieces were later discontinued.[13]

ReferencesEdit

  1. ^ Norman, Elizabeth. "Peter Paul's Path to Sweet Success". Where I Live: Connecticut. Retrieved 14 August 2020.
  2. ^ Norman, Elizabeth. "Peter Paul's Path to Sweet Success". Where I Live: Connecticut. Retrieved 14 August 2020.
  3. ^ "Almond Joy Bar". The Hershey Company. Archived from the original on 2013-11-05. Retrieved 4 November 2013.
  4. ^ https://www.nhregister.com/news/article/West-Have-honors-late-Mounds-candy-bar-creator-15169154.php
  5. ^ Sarajane Cedrone (October 14, 2015). "Peter Paul's Path to Sweet Success". Connecticut Explored.
  6. ^ Lisa Flaherty. "A Few Questions about Almond Joy, Mounds & Peter Paul". WASAW. Retrieved 26 October 2013.
  7. ^ https://www.nytimes.com/1978/02/22/archives/peter-paul-purchase-planned-by-cadbury.html
  8. ^ Narula, Svati Kirsten (February 1, 2015). "How Cadbury lost the right to sell its own chocolate in the US". Quartz.
  9. ^ https://www.courant.com/news/connecticut/hc-xpm-2007-04-26-0704260659-story.html#:~:text=%22We%20took%20a%20lot%20of,%2C%20fruits%2C%20nuts%20and%20chocolate.
  10. ^ "TeeVee Toons - The Commercials Vol. 1 Soundtrack CD". 1989. Retrieved March 23, 2018.
  11. ^ https://www.bionicdisco.com/2018/05/25/70s-spots-almond-joy-mounds-1977-trident-mints-1978/
  12. ^ https://www.nytimes.com/2010/02/17/business/media/17adco.html
  13. ^ http://www.candyblog.net/blog/item/hersheys_almond_joy_pieces

External linksEdit